Best CMP for Agencies in 2026: 10 Consent Platforms Ranked and Scored

The 10 best CMPs for agencies in 2026, ranked by a scored agencies-fit method. Compare white-label, multi-domain pricing, and reseller options.


by Riad Us Salehin • 30 June 2026


Cookie Script is the best consent management platform for agencies in 2026, scoring 4.2 on our agency-fit evaluation. It is the only platform here that combines a white-label dashboard on your own domain, per-client sub-accounts, and a reseller billing model. Enzuzo (4.1) and CookieHub (3.7) follow.

We evaluated 10 platforms on five agency-specific criteria: white-label setup, flat multi-domain pricing, client sub-accounts, reseller programs, and client-facing certifications. Below: a score-ranked quick list, a comparison table, and a scored section for each platform.

Disclosure: Consently publishes this guide and appears at rank 9 of 10 by its agency-fit score of 3.3.

What Are the Best CMPs for Agencies?

The three strongest agency CMPs are Cookie Script (agency-fit 4.2), Enzuzo (4.1), and CookieHub (3.7). Cookie Script wins on true white-label and reseller economics. Enzuzo wins on per-client dashboards plus DSAR. CookieHub wins on reseller discounts and ISO 27001 at a low entry price.

1. Cookie Script: Best true white-label dashboard and reseller model (agency-fit 4.2)

2. Enzuzo: Best for agencies on Shopify and Webflow that need DSAR (agency-fit 4.1)

3. CookieHub: Best certified, reseller-friendly multi-site banner (agency-fit 3.7)

4. CookieYes: Best budget pick for freelancers and small agencies (agency-fit 3.7)

5. Secure Privacy: Best white-label CMP for regulated, audit-grade clients (agency-fit 3.5)

6. ConsentManager: Best for agencies serving high-traffic publisher clients (agency-fit 3.5)

7. Cookiebot: Best established, certified CMP for per-client deployment (agency-fit 3.4)

8. Usercentrics: Best fully white-label CMP for larger agencies (agency-fit 3.3)

9. Consently: Best value pick for budget-conscious multi-site agencies (agency-fit 3.3)

10. Osano: Best for agencies whose clients need a full privacy program (agency-fit 3.0)

How we score: We ranked this list by the agency-fit score. It re-weights each tool’s seven standard review categories for what agencies actually depend on, then adds two decisive sub-factors.

Those sub-factors are white-label and client sub-accounts (weighted 16%) and multi-domain or reseller economics (weighted 12%). Each product’s global overall score from its full review is shown alongside. See how we score every CMP for the full methodology.

What Is a CMP for Agencies, and Why Do Agencies Need One?

A consent management platform for agencies is a CMP designed to run across many client domains from one account. It collects and documents visitor consent for cookies and trackers, shows a compliant banner, and signals consent to Google and ad-tech frameworks. One dashboard manages all of it across multiple clients.

What changes for agencies is the scope. A single-site buyer installs one banner and forgets it. An agency manages 5, 10, or 50 client sites, each with its own cookie footprint, compliance law, and branding requirement.

The tools that serve that need well share four traits. They offer flat multi-domain pricing, client sub-accounts or white-label options, the ability to clone settings across domains, and certifications clients can show auditors.

Without the right CMP, agencies pay per-domain bills that compound with every client, juggle separate accounts, or build free-tier workarounds. Understanding what a consent management platform does is the starting point for managing client compliance at scale.

What Should Agencies Look for in a CMP?

Five agency criteria separate the right tools from the wrong ones. They are a multi-domain pricing structure, white-label and client sub-accounts, bulk site management, the reseller billing model, and compliance depth.

Flat or predictable multi-domain pricing

Per-domain pricing punishes agencies. When Cookiebot charges $8 to $96 per domain and counts each subdomain separately, five client sites can cost $480 to $2,880 per year before subdomains. Secure Privacy charges $15 to $249 per domain, so five Business-tier clients cost $3,540 per year. CookieYes layers pageview overage on top of per-domain pricing.

Flat multi-domain pricing changes the math. Consently’s Premium plan covers 5 domains for $199 per year with no overage. Enzuzo’s Agency plan covers 20 domains for $99 per year. Cookie Script bundles 2, 5, 10, or more domains per price point. CookieHub meters by sessions rather than by domain, which is more predictable than per-domain stacking but less predictable than a flat fee.

I watched one WordPress developer on r/webdev describe using a separate free CookieYes account for each new client project to avoid per-domain costs. That workaround creates management overhead, depends on free tier limits, and broke when CookieYes tightened its free tier. Flat pricing eliminates it.

For a full list of the best free cookie consent options, including their free tier limits, see our separate guide.

White-label and client sub-accounts

True white-label means clients see your agency’s brand, not the CMP vendor’s. Client sub-accounts mean each client logs into their own portal without seeing your other clients’ data. These are distinct from a simple logo-removal option, and most budget CMPs do not offer them.

Four tools here offer genuine white-label routes. Cookie Script puts the dashboard on the agency’s own domain with the agency’s logo. Secure Privacy white-labels the banner on its Advanced tier. Enzuzo’s Agency plan includes white-label banners plus per-client dashboard access. Usercentrics is fully white-labelable on its top tiers.

Many tools offer only partial options: branded reports, logo removal on the banner, or a partner program. Consently, Cookiebot and Osano do not offer true white-label or separate client dashboards. Agencies that need client portals must choose from the tools that actually offer them.

Bulk and multi-site management

Running 20 client sites from one account is only practical if you can clone settings without rebuilding each from scratch. Cookie Script lets agencies share banner configurations and use an API to create client accounts. CookieHub’s Agency Program unlocks bulk configuration for partners. Consently lets you duplicate a site’s cookie categories and banner settings to a new domain. Osano has no way to share rules across configurations, so each client setup starts fresh.

The absence of clone or template features is a real-time cost. One agency managing 16 sites described standard CookieHub plans (without the Agency Program) as “time-consuming” because each domain needs its own configuration.

Reseller margin and the client billing model

A reseller model lets an agency mark up a CMP to clients. Cookie Script offers per-domain reseller pricing with API client creation. CookieHub offers a 30% reseller discount plus an affiliate program. CookieYes runs a 900-plus partner Agency Partner Program across 80-plus countries, with licenses up to 50% off to resell to clients.

Consently, Cookiebot, Osano, Secure Privacy, ConsentManager, and Usercentrics do not offer a reseller or markup billing model. Agencies using those tools absorb the CMP cost themselves or pass it as a line item without a margin.

Compliance, certifications, and scanning you can stand behind

Clients will ask whether their consent tool is Google-certified. All 10 tools here support Google Consent Mode v2. But certification depth varies. Cookiebot, Secure Privacy, CookieHub, and Usercentrics hold Gold Tier Google CMP Partner status. Secure Privacy and CookieHub add ISO 27001. Secure Privacy adds SOC 2 Type II.

IAB TCF matters for any client running programmatic advertising. ConsentManager and Cookiebot offer the deepest TCF support. Scanner accuracy determines whether the banner actually blocks all non-essential cookies, which is a client’s real compliance gap. Cookie Script’s 100,000-plus cookie database and Cookiebot’s 13,000-plus known cookie repository are the strongest in this set.

How Do the Best Agency CMPs Compare?

The table below covers all 10 products in agency-fit composite order. “Score” is the global overall from each product’s full review. “Agency-fit” is the composite that ranks this list.

Rank Product Score Agency-fit Multi-domain pricing White-label / sub-accounts Bulk mgmt Entry price Best for (agency)
1 Cookie Script 4.0 4.2 Per-domain bundles (2/5/10+); no tier mixing Yes (white-label dashboard + client access) Banner sharing, API Free; EUR8/mo (2 domains) True white-label + reseller
2 Enzuzo 3.9 4.1 Per-tier domains; Agency plan: 20 domains Yes (Agency plan: per-client dashboard) Multi-client, one account Free; $9/mo (Agency $99/yr) Shopify/Webflow + DSAR
3 CookieHub 3.9 3.7 Session-metered; bulk config via Agency Program Partial (Agency Program partner access) Bulk config via Agency Program Free; EUR6/mo Reseller-friendly multi-site
4 CookieYes 3.8 3.7 Per domain + pageview overage Partial (logo removal, partner program) Partner program Free; $10 to $55/mo per domain Budget freelancers / small agencies
5 Secure Privacy 3.9 3.5 Per domain ($15 to $249/domain) Yes (white-label banner, Advanced tier) Bulk per-domain Free; $15/mo per domain Regulated, audit-grade clients
6 ConsentManager 3.9 3.5 Per views; Essential 3, Pro 20 domains Yes (Ultimate, custom pricing) Multi-site Essential+ Free; EUR23/mo High-traffic publisher clients
7 Cookiebot 4.0 3.4 Per domain; subdomains billed separately; auto-upgrade Partial (branded reports, no client portals) Single master account Free; $8 to $96/mo per domain Certified per-client deployment
8 Usercentrics 3.7 3.3 Session-metered, auto-upgrade; 1 to 10 domains Yes (fully white-labelable, top tiers) Multi-site dashboard Free; $8 to $56/mo Larger agencies, multi-surface
9 Consently 3.7 3.3 Flat: 5 domains $199/yr, 10 for $499/yr; no overage No (one login for all clients) Multi-site dashboard + clone config 14-day trial; $99 to $499/yr Budget multi-site agencies
10 Osano 3.9 3.0 3 domains self-serve, then sales No (no rule sharing across configs) Weak (no cross-config sharing) Free; $199/mo (3 domains) Full privacy program for clients

Prices verified as of June 2026. Visit each product’s pricing page for current rates.

Cookie Script: Best True White-Label Dashboard and Reseller Model

Cookie Script homepage

Cookie Script scores 4.0 out of 5 globally and 4.2 on our agency-fit score, the top pick on this list. It is the strongest true white-label option that passes the white-label gate. One product combines a dashboard on the agency’s own domain, per-client access controls, and a reseller billing model.

Key Features

Cookie Script’s agency layer is its most developed section. Agencies get:

  • A white-label dashboard hosted on the agency’s own domain with their logo, no development required
  • Full or read-only client access so each client sees only their own banner
  • Per-domain reseller billing: agencies buy domains wholesale and resell to clients at their own markup
  • API client creation for hosting companies managing bulk deployments
  • Banner sharing across accounts
  • A headless scanner with a 100,000-plus cookie database, covering approximately 80% of a typical site’s cookies
  • Google Consent Mode v2 on every plan, including the free tier
  • IAB TCF 2.3 on the PLUS plan
  • Geo-targeting and auto-blocking from the LITE plan
  • Up to 42 banner languages

The setup is fast. One agency CEO on G2 describes a few-minute deployment to a client site. A Trustpilot reviewer found it easy to get started with. The same reviewer rates the Google Tag Manager path as the most practical for agency deployments.

Pros

Cookie Script’s agency strengths center on its white-label and reseller layer.

  • The most developed true white-label and reseller layer among the tools reviewed; the only option with a dashboard on the agency’s own domain, plus per-domain reseller billing in one product
  • Fast GTM setup: one agency owner called it “extremely intuitive and quickly implemented”
  • Deep review base validates reliability: Trustpilot 4.7 across 391 reviews, G2 4.6 across 505 reviews, Capterra 4.8 across 57 reviews
  • Google Consent Mode v2 on every plan including free, which simplifies client onboarding
  • Automated monthly scans from STANDARD, reducing manual maintenance work per client

Cons

The trade-offs cluster around rigid bundling and feature gating.

  • Per-domain bundles (2, 5, 10, 20, 50, 100) force unused slots: three client sites require the five-domain bundle
  • Cannot mix plan tiers in one account; one agency CEO on G2 calls this “unnecessary administrative overhead”
  • IAB TCF, consent recording, analytics, and the API all require the top PLUS plan, so one advanced need jumps the whole cost
  • No Terms and Conditions generator; cookie and privacy policies only
  • Shopify integration underperforms: the Shopify App Store rating sits at 3.4 out of 5 across 8 reviews

Pricing

The four tiers below show two-domain entry prices, with multi-domain bundles scaling above them.

Plan Price Domains Key agency features
Free $0 1 Basic banner, Consent Mode v2, 10-page scan limit
LITE EUR8/mo 2 Geo-targeting, branding removal, Privacy Policy generator
STANDARD EUR15/mo 2 Auto-blocking, monthly scans, custom CSS
PLUS EUR19/mo 2 IAB TCF, consent recording, analytics, API, banner sharing

Multi-domain prices scale: 5 domains LITE runs EUR20/mo, 10 domains run EUR40/mo. Reseller pricing is available on request.

What Users Say

Agency reviewers single out the white-label and reseller layer, and the tier-mixing limit.

“I especially like the white-label features and the reseller options for agencies.” (G2, agency owner)

“My main frustration is the inability to mix different plans within a single account.” (G2, agency CEO, Sebastien R.)

See our Cookie Script review for the full scored evaluation, or compare directly in Consently vs Cookie Script.

Enzuzo: Best for Agencies on Shopify and Webflow That Need DSAR

Enzuzo homepage

Enzuzo scores 3.9 out of 5 globally and 4.1 on our agency-fit score, second on this list. It is the strongest option for agencies whose clients need DSAR workflow automation alongside consent, and the best fit for Shopify and Webflow agency builds.

Key Features

Enzuzo’s Agency plan is designed explicitly for multi-client agency use:

  • 20 domains on one Agency plan at $99 per year: flat pricing that undercuts per-domain rivals dramatically
  • White-label banners with the agency’s branding
  • Per-client dashboard access: each client has their own view of their compliance data
  • Six legal-document generators: privacy policy, cookie policy, terms of service, DSAR template, data retention policy, and an employee data policy
  • Automated DSAR management with subject rights tracking
  • Native 1-click Shopify app and Webflow embed
  • Google Consent Mode v2 certification
  • Visitor caps by tier (5,000 on Free, 10,000 on Growth, 30,000 on Pro)

The Agency plan ($99/yr) is Enzuzo’s strongest differentiator for this roundup. It is the only plan in this set that combines flat 20-domain pricing with per-client dashboards and white-label at a sub-$100 annual price.

Pros

Enzuzo’s agency case rests on flat Agency-plan pricing and built-in DSAR.

  • Flat 20-domain Agency plan at $99/yr is the cheapest white-label option with per-client dashboards in this set
  • Native Shopify and Webflow apps enable one-click compliance for agency clients on those platforms
  • DSAR workflow is a genuine feature, not a checkbox: it handles subject rights requests end to end
  • Six legal generators cover more of a client’s compliance paperwork than any other tool in this list
  • Google CMP Partner certification gives clients confidence in ad and analytics measurement

Cons

The friction shows up in visitor caps and upward feature gating.

  • Visitor caps force tier upgrades as clients grow: the free plan caps at 5,000 monthly visitors, which many business sites exceed in weeks
  • Geo-targeting is gated to the Growth plan ($29/mo), meaning entry-tier clients in EU and US mixed-audience sites cannot get the right consent model without upgrading
  • White-label and per-client dashboards are only available on the Agency plan, not on Starter or Growth
  • Approximately 25 banner languages, which is limiting for agencies with multilingual international clients
  • One Shopify reviewer reported a language-display discrepancy where fewer languages appeared live than configured

Pricing

Five tiers run from a free plan to the 20-domain Agency plan, billed annually.

Plan Price Key limits
Free $0 1 domain, 5,000 monthly visitors
Starter $9/mo 1 domain, 5,000 visitors
Growth $29/mo 4 domains, 10,000 visitors, geo-targeting
Pro $79/mo 10 domains, 30,000 visitors, full DSAR
Agency $99/yr 20 domains, white-label, per-client dashboards

See Enzuzo pricing for current rates.

What Users Say

Reviewers praise the one-click Shopify install and flag the higher-tier gating.

“The Shopify integration is literally plug and play. Once installed, I felt confident that my clients’ stores were covered.” (Shopify App Store review)

“Unlimited DSARs and dedicated support are only available on higher-tier plans.” (G2)

Read our full Enzuzo review, or see Enzuzo alternatives if the visitor caps are a blocker.

CookieHub: Best Certified, Reseller-Friendly Multi-Site Banner

CookieHub homepage

CookieHub scores 3.9 out of 5 globally and 3.7 on our agency-fit score. It ranks third by a thin margin over CookieYes on the raw composite (3.68 vs 3.67). Its edge is a reseller program with a 30% discount, ISO 27001 certification at a low entry price, and a DSAR module.

Key Features

CookieHub pairs certification depth with a reseller-friendly partner program.

  • Google Certified CMP Partner, ISO-27001, and IAB TCF certified
  • Monthly scanning with manual rescans
  • Geo-targeted banner with consent model switching by region
  • Google Consent Mode v2 on every plan including free
  • DSAR module on Business tier
  • Agency/Partner Program: bulk configuration, 30% reseller discount, plus an affiliate track
  • Session-based pricing rather than per-domain (1,000 sessions free, then EUR6/mo and up)
  • WordPress and Shopify native integrations

I tested the setup and GTM integration myself: the GTM path is smooth, with a straightforward tag and minimal manual steps. G2 rates ease of setup at 5.0 across 12 reviews, which is among the highest in this category.

Pros

The wins are cheap certification and two agency revenue routes.

  • ISO 27001 at EUR6 per month entry price is the best certification-to-cost ratio in the set
  • Reseller program (30% discount) plus affiliate option gives agencies two revenue routes from the same tool
  • DSAR module on Business tier serves agency clients in regulated industries
  • Easy GTM setup rated 5.0 on G2
  • Consent Mode v2 on every plan, including the free tier

Cons

The catches are per-domain config on standard plans and session-based billing.

  • Standard plans require configuring each domain separately; bulk configuration is exclusive to the Agency Program, which is not the standard self-serve tier
  • Session-based pricing with per-session overage makes monthly costs unpredictable for agencies with variable-traffic client sites
  • GPC, IAB TCF 2.3, IAB GPP, and DSAR are all gated to the Business plan at EUR30/mo
  • No Terms and Conditions generator
  • No live chat support

Pricing

Pricing is session-metered across four tiers, with reseller terms on the Business plan.

Plan Price Sessions Key limits
Free EUR0 1,000/mo 1 domain, basic banner
Starter EUR6/mo 10,000/mo Cookie scanner, Consent Mode
Basic EUR10/mo 50,000/mo Custom CSS, multilingual
Business EUR30/mo 150,000/mo GPC, IAB TCF, DSAR, reseller 30%

Agency/Partner Program pricing is available on request. See CookieHub pricing for current rates.

What Users Say

Agency reviewers value the reseller and affiliate options, and note the bulk-config limit.

“Among the most affordable solutions we have found. They offer both a reseller and affiliate program.” (G2, agency reviewer)

“Configure each domain separately on standard plans: time-consuming for agencies managing 16-plus websites.” (G2, agency user on bulk config limits)

See our full CookieHub review or compare in Consently vs CookieHub.

CookieYes: Best Budget Pick for Freelancers and Small Agencies

CookieYes homepage

CookieYes scores 3.8 out of 5 globally and 3.7 on our agency-fit score, sitting just below CookieHub on the raw composite (3.67 vs 3.68). Its edge is the most-established partner program in the set: 900-plus partners across 80-plus countries. It also carries the largest installed base, with 1.5 million active WordPress installs.

Key Features

CookieYes leads on ease of setup, install breadth, and a large partner program.

  • Google-certified CMP with Consent Mode v2 on every plan
  • Scanner with a 100,000-plus cookie database and auto-blocking on every plan
  • Two legal generators: privacy policy and cookie policy (no Terms and Conditions)
  • Agency Partner Program: dedicated partner portal, co-marketing, priority support, and a partner discount
  • One-line installation plus native WordPress, Shopify, and Wix apps
  • Per-domain pricing: Free (1 domain), Basic $10/mo, Pro $25/mo, Ultimate $55/mo
  • IAB TCF v2.3 and GPC gated to Pro and above

The partner program is the stickiest agency feature. One r/PPC commenter noted it is one of the more established agency ecosystems in the consent category.

Pros

The strengths are setup speed, install base, and partner reach.

  • Easiest setup in the category: Capterra rates ease of use at 4.8 and setup at 4.7
  • Largest review base validates long-term reliability: Trustpilot 4.8, G2 4.8, Capterra 4.8
  • 1.5 million WordPress installs means clients already recognize it, reducing onboarding friction
  • Partner program (900-plus partners) includes co-marketing and dedicated partner support
  • Auto-blocking on every plan, including free

Cons

The drawbacks are per-domain cost stacking and a recently narrowed free tier.

  • Per-domain pricing compounds with each client: five clients on Pro costs $125/mo, well above CookieHub, Enzuzo Agency, or Consently for equivalent coverage
  • Pageview overage ($0.30 per 1,000 views above cap on Basic and Pro) adds unpredictable cost for high-traffic client sites
  • No true white-label; logo removal and partner program do not provide separate client dashboards or a white-label portal
  • Free tier was narrowed in 2025: color customization moved to paid plans, and one WordPress agency reviewed that the free tier “is useless now” and they are “removing CookieYes from every client site”
  • Core features including custom CSS, multilingual support, and TCF gated to higher tiers

Pricing

Pricing is per domain across four tiers, metered by monthly pageviews.

Plan Price Coverage
Free $0 1 domain, 5,000 pageviews/mo, basic banner
Basic $10/mo 1 domain, 25,000 pageviews/mo, auto-blocking
Pro $25/mo 1 domain, 100,000 pageviews/mo, TCF, GPC, geo-targeting
Ultimate $55/mo 1 domain, 500,000 pageviews/mo, all features

See CookieYes pricing for current rates.

What Users Say

Reviewers praise ease of use, but one agency flags the narrowed free tier.

“CookieYes is consistently praised for its ease of use and responsive support.” (Capterra aggregate)

“The free tier is useless now after colour customization moved to paid. We are removing it from client sites.” (WordPress.org, agency user, Feb 2026)

Read our full CookieYes review or browse CookieYes alternatives if per-domain pricing is a concern.

Secure Privacy: Best White-Label CMP for Regulated, Audit-Grade Clients

Secure Privacy homepage

Secure Privacy scores 3.9 out of 5 globally and 3.5 on our agency-fit score. It leads this set on certifications: SOC 2 Type II, Google CMP Gold Tier, and IAB TCF in one tool. It is the right pick for agencies whose clients operate in regulated industries and need audit-grade documentation.

Key Features

Secure Privacy combines audit-grade certifications with a full governance suite.

  • SOC 2 Type II certified, Google CMP Gold Tier, IAB TCF certified
  • True white-label banner available on the Advanced plan ($249/mo)
  • Tamper-proof consent logs
  • Full governance suite: DSAR, DPIA, Article 30 Records of Processing Activities, and vendor risk management
  • Scanner with accurate prior-blocking
  • 70-plus banner languages
  • Meta Consent Mode support alongside Google Consent Mode v2
  • Per-domain billing at $15 (Small), $59 (Business), and $249 (Advanced) per domain per month
  • Free tier: up to 10 domains, 500 consents per month

The certification depth is Secure Privacy’s strongest agency use case. Agencies whose clients include financial services, healthcare-adjacent businesses, or global enterprises will find the SOC 2 and governance modules genuinely necessary.

Pros

The strengths are certification depth and a genuine compliance suite.

  • SOC 2 Type II is the only audit-grade certification in this set at a self-serve price point
  • True white-label banner on Advanced covers the banner-branding requirement for regulated clients
  • Governance suite (DSAR, DPIA, RoPA) turns Secure Privacy into a compliance platform, not just a banner tool
  • Scanner accuracy is strong: Capterra rates it 5.0 overall across 82 reviews
  • Free tier covers up to 10 domains, the most generous free entry in this set by domain count

Cons

The trade-offs are steep per-domain billing and an English-only admin dashboard.

  • Per-domain billing stacks sharply at the agency scale: five clients on Business cost $295/mo, and five on Advanced cost $1,245/mo; the multi-domain sub-score reflects this at 2.0
  • White-label banner on Advanced only; no per-client sub-account portals at any tier (white-label sub-score 3.0)
  • A $59-to-$249 tier gap leaves no mid-range option between Business and Advanced
  • Admin dashboard is English-only; Capterra reviewers flag this as a limitation for non-English-speaking agency staff
  • Per-domain billing and configuration complexity make it unsuitable for high-volume, cookie-only agency work

Pricing

Pricing is per domain across four tiers, from a free plan to white-label on Advanced.

Plan Price Key coverage
Free $0/domain Up to 10 domains, 500 consents/mo
Small $15/mo per domain Full CMP, 100 consents/day
Business $59/mo per domain DSAR, DPIA, RoPA, unlimited consents
Advanced $249/mo per domain White-label banner, priority support

See Secure Privacy pricing for current rates.

What Users Say

Reviewers rate value highly at the low tiers and flag the English-only dashboard.

“The most cost-effective cookie compliance solution available.” (G2 reviewer; true at Free and Small, not the per-domain Business and Advanced tiers)

“The admin dashboard being English only is a limitation for our team.” (Capterra reviewer)

Read our full Secure Privacy review or see Secure Privacy alternatives if per-domain billing is a concern.

ConsentManager: Best for Agencies Serving High-Traffic Publisher Clients

ConsentManager homepage

ConsentManager scores 3.9 out of 5 globally and 3.5 on our agency-fit score, just below Secure Privacy on the raw composite (3.45 vs 3.47). Its lead is ad-tech depth: dual IAB TCF v2.2 and v2.3 certification, a 3 million-plus cookie database, and built-in A/B testing for consent rate optimization.

Key Features

ConsentManager’s depth is in certified ad-tech tooling for publisher clients.

  • Dual IAB TCF v2.2 and v2.3 certified (IAB CMP ID 31)
  • Google-certified CMP partner with Consent Mode v2
  • Cookie Crawler with 3 million-plus cookie database
  • Built-in A/B testing and machine-learning consent rate optimization
  • Multi-framework geolocation: switches consent model by region
  • Server-side and client-side implementations
  • Mobile and CTV SDKs for agencies with app or OTT clients
  • White-label on the Ultimate plan
  • EU data residency on Consentmanager’s own servers
  • Configuration complexity: 9 setup stages with vendor mapping

Setup is not quick. Getting IAB TCF and a properly mapped vendor list live takes several hours of configuration, not a 30-minute setup.

That investment pays off for publisher clients whose ad revenue depends on certified TCF signaling. It is the wrong tool for an agency that needs simple banners across many lifestyle or e-commerce sites.

Pros

The strengths are deep TCF certification and consent-rate tooling for ad-tech.

  • Dual TCF certification (v2.2 and v2.3) covers both older and current programmatic advertising stacks
  • A/B testing for consent banners is rare at this price point and directly increases client ad revenue
  • Cookie database of 3 million-plus cookies is among the deepest in the market
  • EU data residency satisfies strict data-sovereignty requirements for European clients
  • Support is generally responsive: G2 and Capterra note the team answers quickly

Cons

The friction is heavy setup and per-view billing that compounds at traffic.

  • Configuration is complex: 9 setup stages with vendor mapping create a high per-client onboarding time
  • IAB TCF and A/B testing are gated to the EUR59 Essential plan; the EUR23 Starter excludes them
  • Per-view overage compounds for high-traffic clients: Billing by consent views, not by domain, makes costs unpredictable on busy sites
  • White-label is Ultimate tier only, with no documented client sub-account portals (white-label sub-score 3.0, multi-domain sub-score 2.0)
  • Only a privacy policy generator; no cookie policy or terms generator

Pricing

Pricing is metered by consent views across five tiers, with white-label on Ultimate.

Plan Price Domains Key features
Free EUR0 1 site, 3,000 views Basic banner
Starter EUR23/mo 3 domains Scanning, Consent Mode
Essential EUR59/mo 3 domains IAB TCF, A/B testing
Professional EUR219/mo 20 domains Multi-site, advanced features
Ultimate Custom Unlimited White-label, dedicated support

See ConsentManager pricing for current rates.

What Users Say

Reviewers credit the crawler and support, and note a tough app-SDK integration.

“The crawler reliably finds tools, and the support team is fast enough for our publisher clients.” (G2 reviewer)

“The app SDK integration was harder than expected and required backend changes we had not budgeted for.” (Capterra reviewer)

Read the full ConsentManager review or see how products compare in Consently vs ConsentManager.

Cookiebot: Best Established, Certified CMP for Per-Client Deployment

Cookiebot homepage

Cookiebot scores 4.0 out of 5 globally, the joint-highest raw overall score in this set. It drops to 3.4 on our agency-fit score because it lacks flat multi-domain economics and client portals. It is the r/PPC default for agencies that deploy one certified tool per client and pass the cost through.

Key Features

Cookiebot’s strength is certified, set-and-forget scanning for per-client deployment.

  • Google CMP Gold Tier partner, ISO 27001, ISO 27701
  • Scanner with 13,000-plus known cookie entries, rescans monthly
  • 47-plus banner languages
  • Auto-blocking on every paid plan
  • Consent Mode v2 on all plans
  • IAB TCF on Business and Compliance tiers
  • Partner program with co-branded reports
  • Per-domain billing: $8/mo (Starter, 50 subpages), $32/mo (Basic, 500 subpages), $56/mo (Business), $96/mo (Compliance)
  • Subdomains billed as separate domains

The billing structure is the agency trap. When a client’s domain has a subdomain, each subdomain is a separate billed domain. A client with five subdomains costs six domain slots. Automatic scan rescans can also trigger a tier upgrade if new subpages push the site above the current tier’s limit.

One G2 reviewer directly flagged that cost “can become expensive when dealing with multiple domains,” which is the baseline agency scenario.

Pros

The strengths are Gold Tier certification and low-maintenance per-client scanning.

  • Gold Tier Google CMP certification is the most trusted credential for client work requiring Google Ads and Analytics
  • Set-and-forget automated monthly scans reduce maintenance per client
  • 47-plus languages cover agencies with international clients
  • Long track record: Usercentrics has run Cookiebot since 2012 with 600,000-plus customers
  • Per-client deployment model fits agencies that pass cost through individually

Cons

The agency trap is per-domain billing that stacks, with no flat bundle or reseller.

  • Per-domain billing with subdomains counted separately stacks costs fast: a client with a blog subdomain, a shop subdomain, and the root domain costs 3 domain slots (multi-domain/reseller sub-score 1.0)
  • Auto-upgrade when page scans cross a tier limit removes pricing predictability
  • No flat multi-domain bundle, no reseller margin
  • No client sub-accounts or white-label beyond co-branded reports (white-label sub-score 3.0)
  • No Terms and Conditions generator
  • Consently covers 5 client domains for $199/yr vs Cookiebot’s equivalent coverage at $480/yr or more

Pricing

Pricing is per domain across five tiers, billed by each domain’s subpage count.

Plan Price Coverage
Free $0 1 domain, 50 subpages, 1 language, manual blocking
Starter $8/mo 1 domain, 50 subpages
Basic $32/mo 1 domain, 500 subpages
Business $56/mo 1 domain, unlimited subpages
Compliance $96/mo 1 domain, advanced TCF features

Daily scans cost an additional EUR99/mo. See Cookiebot pricing for current rates.

What Users Say

The r/PPC consensus is pass-through per client; G2 flags multi-domain cost.

“Cookiebot CMP. My clients pay for it, after all, it’s their website.” (r/PPC, agency commenter)

“The cost can become expensive when dealing with multiple domains or subdomains.” (G2 reviewer)

See our full Cookiebot review or view Cookiebot alternatives if per-domain pricing is the sticking point.

Usercentrics: Best Fully White-Labelable CMP for Larger Agencies

Usercentrics homepage

Usercentrics scores 3.7 out of 5 globally and 3.3 on our agency-fit score. It is the parent company of Cookiebot and operates a separate, broader product for mid-market and enterprise teams.

Its agency appeal is full white-labelability on top tiers and multi-surface consent (web, app, and CTV) for agencies with complex client stacks.

Key Features

Usercentrics targets larger agencies with white-label and multi-surface consent.

  • Google CMP Gold Tier, IAB TCF v2.3 (from Pro plan)
  • Fully white-label on Business and Corporate tiers
  • Scanner with 1,500-plus service templates for auto-blocking
  • Up to 60 banner languages
  • App CMP and CTV CMP alongside the Web CMP
  • Server-side tracking option
  • Multi-site dashboard on Pro and above (up to 10 domains)
  • Session-based pricing that auto-upgrades on overage
  • Custom CSS gated to Business ($56/mo)
  • A/B testing on Corporate tier only

One Capterra user praised setting up multiple websites on one account and called the pricing flexibility a plus. That sentiment reflects the mid-market use case.

The product earns a white-label sub-score of 3.0 (fully white-labelable but no per-client sub-accounts) and a multi-domain sub-score of 2.0 (session-metered auto-upgrade, no reseller).

Pros

The strengths are full white-label on top tiers and multi-surface coverage.

  • Full white-labelability on Business and Corporate tiers lets larger agencies present a branded consent experience
  • Multi-surface coverage (web, app, CTV) serves agencies with clients on multiple platforms
  • 60 languages on the banner is among the broadest in the set
  • Gold Tier certification and IAB TCF v2.3 meet the most demanding agency compliance requirements
  • Multi-site praised: users value managing multiple client domains from one dashboard

Cons

The trade-offs are auto-upgrading session billing and no per-client sub-accounts.

  • Session-based billing auto-upgrades when traffic exceeds the plan cap, removing cost predictability (multi-domain sub-score 2.0)
  • No reseller or markup billing model
  • Full white-label only on Business ($56/mo) and Corporate (custom); Essential and Plus tiers have no white-label
  • No per-client sub-accounts at any tier; all clients share the same account structure
  • A/B testing restricted to Corporate, which requires a sales call
  • Cancellation is irreversible mid-term, which creates a commitment risk for agencies adding client sites

Pricing

Pricing is session-metered across six tiers, with white-label from Business up.

Plan Price Sessions Key features
Free $0 1,000 sessions, 1 domain Basic banner
Essential $8/mo 10,000 sessions, 1 domain Auto-blocking, Consent Mode
Plus $16/mo 50,000 sessions, 1 domain GPC, multilingual
Pro $34/mo 100,000 sessions, 3 domains IAB TCF, multi-site
Business $56/mo 250,000 sessions, 10 domains White-label, custom CSS
Corporate Custom Unlimited A/B testing, SLAs

See Usercentrics pricing for current rates.

What Users Say

Mid-market reviewers like the multi-site setup; SMEs find the cost high.

“We can set up multiple websites for our account, and the flexible pricing is a big plus.” (Capterra, mid-market user)

“The cost for SMEs is high compared to the feature set you actually need.” (G2 reviewer)

See our full Usercentrics review or compare directly in Consently vs Usercentrics.

Consently: Best Value Pick for Budget-Conscious Multi-Site Agencies

Consently homepage

Consently scores 3.7 out of 5 globally and 3.3 on our agency-fit score. It is our own product, and we rank it at position 9 by the same agency-fit method we apply to every tool here.

Consently scores 1.0 on the white-label and client sub-accounts sub-factor because it has no true white-label dashboard, no separate client logins, and no client sub-accounts. That score, by our own methodology, keeps it off the number-one spot. It sits at rank 9, its honest position.

What Consently genuinely does well for agencies is flat multi-domain pricing and all-features-on-every-plan. That combination makes it the lowest-cost route for an agency that does not need white-label or reseller margin.

Why Consently Fits Budget Multi-Site Agencies

Consently’s pricing model is built for multi-domain agency use. The Premium plan covers 5 domains for $199 per year. The Enterprise plan covers 10 domains for $499 per year. Every plan includes the full feature set, with no tier-hopping to reach a specific feature.

  • IAB TCF and Google Consent Mode v2
  • Weekly scanning and auto-blocking
  • Three policy generators (cookie, privacy, and Terms and Conditions)
  • Geo-targeting, live chat support, and EU data hosting

The mechanism is capacity pricing: you pay for domains and monthly pageviews, not for feature unlocks. Pageviews are shared across all domains in the account and never trigger an auto-upgrade. When you approach the limit, Consently alerts you without automatically charging more.

This pricing model is the edge, not a technology moat. Cookie Script, Enzuzo Agency, CookieHub, and Cookiebot all outperform Consently on white-label, certifications, or scanner depth. The value proposition is specifically for agencies that want the features without paying per domain and can run all clients from one shared login.

Key Features

Consently ships the full CMP toolset on every plan, including all three policy generators.

  • Cookie consent banner: four display styles (bar, box, popup, full-screen), deep customization, 35 languages, WCAG 2.2 AA, font inheritance, custom CSS
  • Scanner and auto-blocking: detects cookies, trackers, scripts, and iframes; weekly scheduled scans; on-demand scans; auto-blocking before consent
  • Consent logs and analytics: exportable consent records with timestamps and country data
  • Three policy generators: cookie policy, privacy policy, and Terms and Conditions (the only tool in this set that generates all three)
  • Multi-site dashboard, site selector, and clone-config to duplicate banner and cookie settings across domains
  • Google Consent Mode v2, IAB TCF, and Google Additional Consent AC v2
  • EU data hosting in Frankfurt (MongoDB Atlas, AWS, Upstash)
  • Live chat on all plans, priority support on Premium and Enterprise

Consently includes every feature on every plan. That is the structural difference from tiered competitors.

Best Use Cases for Agencies

Three agency scenarios fit Consently well.

  • Budget studios running 5 to 10 client domains that want one flat annual fee covering everything: buying five domains on Cookiebot costs $960/yr at the Starter tier; Consently Premium covers all five for $199/yr
  • Agencies that do not need client portals and are comfortable running all client banners from one account with the multi-site dashboard
  • Studios that want all three policy generators from one tool: the Terms and Conditions generator is absent from Cookiebot, CookieYes, CookieHub, Cookie Script, and Usercentrics

The onboarding for Consently for agencies is straightforward. Add a site, install one script, run the scan, and publish the banner.

Pros

Consently’s agency case is built on flat pricing and all-features-included.

  • Flat multi-domain pricing beats per-domain rivals at agency scale: 5 domains for $199/yr vs Cookiebot’s equivalent $960/yr
  • All features on every plan: no tier-hopping to reach IAB TCF, weekly scanning, or policy generators
  • Three policy generators including Terms and Conditions, which no other tool in this set generates
  • Live chat on all plans, including the cheapest tier
  • Fast one-line, GTM, or WordPress setup; one AppSumo buyer said setup was “live in under 30 minutes”
  • EU hosting in Frankfurt satisfies GDPR data-residency requirements for European clients
  • Consent banner built to WCAG 2.2 AA accessibility, which some agency clients require

Cons

The limits are real, and they are exactly why Consently scores 1.0 on the white-label gate.

  • No true white-label, no client sub-accounts, no separate client logins. Every client site is managed from one shared Consently account. Clients cannot log in separately. There is no white-label dashboard, no branded portal, no per-client login. Agencies that need client portals must use Cookie Script, Enzuzo Agency, or Usercentrics instead.
  • No reseller or markup billing model. There is no way to resell Consently domains to clients with a margin. Agencies that need a reseller program must use Cookie Script, CookieHub, or CookieYes Agency Partner Program.
  • Scanner is maturing: Consently’s feedback board shows an “advanced script blocking” improvement still in progress, and some scripts can execute before consent without manual wrapping. The scanner is functional, but does not match the cookie-database depth of Cookie Script or Cookiebot.
  • Certifications are incomplete: Google Additional Consent AC v2 is confirmed; full Google CMP Partner listing is pending; no ISO 27001 or SOC 2. Regulated-industry clients will need Cookiebot, Secure Privacy, CookieHub, or ConsentManager instead.
  • No permanently free tier. A 14-day trial is available, but Consently requires a paid plan after that.

Pricing

Three flat annual tiers cover 1, 5, or 10 domains, with pageviews shared across all of them.

Plan Annual price Domains Monthly pageviews Multi-site dashboard
Basic $99/yr ($8.25/mo) 1 100,000 No
Premium $199/yr ($16.50/mo) 5 1,000,000 Yes, priority support
Enterprise $499/yr ($41.50/mo) 10 3,000,000 Yes, priority support

14-day free trial, no credit card required. Pageviews shared across all domains. No overage or auto-upgrade.

See Consently pricing and start a free 14-day Consently trial to test all features before committing.

What Users Say

AppSumo buyers call out the clean interface and the time the auto-scanner saves.

“A very practical, well-structured solution for cookie banners and consent tracking. The interface is clean and easy to use.” (AppSumo, 5-star review)

“The auto-scanning feature saves me so much time, and customizing the banner to match my brand was super easy.” (AppSumo reviewer)

Consently’s independent review base is young: AppSumo shows approximately 25 reviews at 4.0/5; near-zero organic G2 or Capterra reviews exist yet. That thin track record is a real limitation alongside the white-label and certification gaps. Read our full Consently review for the honest score breakdown.

Osano: Best for Agencies Whose Clients Need a Full Privacy Program

Osano homepage

Osano scores 3.9 out of 5 globally but 3.0 on our agency-fit score, the lowest here. Both decisive sub-factors score 1.0: no white-label, no way to share rules across configurations, and the self-serve cap at 3 domains before sales-led pricing. Despite a strong global score, it is a poor fit for most agency use cases.

Key Features

Osano is a full privacy platform, with consent as one module among several.

  • One-line CMP installation with AI-assisted scanning
  • DSAR automation, data mapping, and vendor risk management
  • No-fines, no-penalties guarantee (up to $500,000, enterprise plans only; excludes free and Plus self-serve)
  • 40-plus banner languages
  • Privacy assessments and TrustHub
  • Free Solo plan: 1 domain, 5,000 visitors
  • Plus: $199/mo, 3 domains, 30,000 monthly visitors
  • Enterprise/Basic Privacy: custom pricing

For an agency client that needs a full privacy program, including DSARs, data mapping, and vendor risk alongside consent, Osano is genuinely differentiated.

For agencies managing banners across many sites cost-effectively, it is the wrong fit.

Pros

The strengths are a complete privacy program and strong support.

  • Full privacy program in one tool: consent, DSAR automation, data mapping, and vendor risk management
  • No-fines guarantee (enterprise plans) gives clients a credibility signal that no other tool in this set offers
  • Strong support and measured reliability: Osano scores 4.5/5 on both support and performance in our review
  • Public Benefit Corporation status and $25M Series B funding signal stability
  • Setup is simple: one-line JavaScript and a clean dashboard

Cons

The agency blockers are why both decisive sub-factors score 1.0.

  • No white-label and no way to share consent rules across client configurations (white-label sub-score 1.0): each client setup is independent, with no cross-config sharing or template reuse
  • Self-serve caps at 3 domains ($199/mo): agencies with more than 3 clients must go to a sales call and custom pricing (multi-domain/reseller sub-score 1.0)
  • $199/mo entry price is steep for a banner; CookieHub covers the same use case for EUR6/mo
  • The $500,000 guarantee explicitly excludes free and Plus self-serve plans, the tiers most agencies would start on
  • No reseller billing model

Pricing

Self-serve runs to 3 domains across two tiers, then moves to sales-led custom pricing.

Plan Price Domains Visitors
Free Solo $0 1 5,000/mo
Plus $199/mo 3 30,000/mo
Basic Privacy Custom Custom Custom
Enterprise Custom Custom Custom

See Osano pricing for current rates.

What Users Say

Reviewers praise the support but question the price for cookie-only use.

“Osano’s support team is excellent and responsive. It gives clients real confidence in their compliance posture.” (G2 reviewer)

“The pricing is hard to justify for a cookie-only use case. It is built for companies that need the full suite.” (G2 reviewer)

See the full Osano review and Consently vs Osano for a direct pricing and feature comparison.

What Is the Best CMP for Agencies?

Cookie Script is the best CMP for agencies overall (agency-fit 4.2, global 4.0). It is the only tool here that combines a true white-label dashboard on your own domain, per-client access controls, and a reseller billing model.

For specific needs, the right choice differs:

  • White-label plus DSAR for Shopify/Webflow clients: Enzuzo (agency-fit 4.1), with a 20-domain Agency plan at $99/yr and per-client dashboards
  • Reseller discount plus ISO 27001 at low cost: CookieHub (agency-fit 3.7), with a 30% reseller program and EUR6/mo entry price
  • Regulated or audit-grade clients: Secure Privacy (agency-fit 3.5), with SOC 2 Type II and a governance suite
  • Certified per-client reliability, per-client billing: Cookiebot (agency-fit 3.4, global 4.0), the r/PPC default for agencies passing cost through to clients

One notable point: Cookiebot holds the joint-highest global score (4.0) in this set alongside Cookie Script. It drops to 3.4 on the agency lens for three reasons. It has no flat multi-domain economics, no client portals, and counts each subdomain as a separate billable domain.

Consently (agency-fit 3.3, global 3.7) is the value pick for budget-conscious multi-site agencies. It covers 5 domains for $199/yr with every feature included, all three policy generators, and live chat support.

The fit is agencies that do not need white-label or client portals. It ranks 9th here because of its white-label gap. But it beats any per-domain rival on pure multi-site cost when portals are not a requirement.

For a wider view, see the best consent management platforms hub. For non-agency use cases, browse the best cookie consent tools roundup.

FAQs

What is the best CMP for an agency managing many client sites?

Cookie Script tops our agency-fit ranking at 4.2 for true white-label, per-client access, and reseller billing. Cookiebot holds the highest global overall score at 4.0 for certified reliability with one tool per client. Consently is the lowest flat multi-domain cost at $199/yr for 5 domains, for agencies that do not need client portals.

Which CMP offers true white-label for agencies?

Four tools here offer true white-label: Cookie Script, Secure Privacy, Enzuzo, and Usercentrics. Cookie Script puts the dashboard on your agency domain with client access. Secure Privacy white-labels the banner on Advanced, Enzuzo on its Agency plan with per-client dashboards, and Usercentrics on Business and Corporate. Consently, Cookiebot, and Osano do not offer true white-label.

Is per-domain or flat multi-domain pricing better for agencies?

Flat multi-domain pricing is cheaper and more predictable once you run several client sites. Per-domain pricing stacks: Cookiebot, CookieYes, and Secure Privacy each bill per domain. At 5 domains, Consently costs $199/yr flat. Cookiebot costs $480/yr at the Starter tier for the same 5 domains, before subdomains.

Can I resell a CMP to my clients?

Yes, with Cookie Script (per-domain reseller plus API), CookieHub (reseller program with 30% discount plus affiliate), or CookieYes Agency Partner Program. Consently, Cookiebot, Osano, Secure Privacy, ConsentManager, and Usercentrics do not offer a reseller or markup billing model.

What is the cheapest CMP for multiple client domains?

By flat list price, Consently covers 5 domains for $199/yr and 10 domains for $499/yr, the lowest flat multi-domain pricing in this set. Enzuzo Agency covers 20 domains for $99/yr, which is even cheaper per domain but requires the Agency plan upgrade.

Do agencies need a Google-certified CMP for clients?

Yes, for any client running Google Ads or Google Analytics: the correct consent signals depend on a Google-certified CMP. All 10 tools in this list support Google Consent Mode v2. Cookiebot, Secure Privacy, CookieHub, Cookie Script, and Usercentrics hold Gold Tier Google CMP Partner certification.

Is Consently good for agencies?

Consently is a strong agency choice on cost. It offers flat multi-domain pricing, every feature on every plan, a multi-site dashboard, clone-config, and all three policy generators. The firm limit is white-label and client portals: Consently has neither, so all clients share one login. Agencies that need separate client dashboards or a reseller margin should use Cookie Script, Enzuzo Agency, CookieHub, or Usercentrics instead.

AUTHOR

Riad Us Salehin is the content lead at Dorik. He is a passionate content creator who lets the work speak for itself. Focused on taking brands and causes to the next level.

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