Both Consently and Usercentrics score 3.7 out of 5 on our consent management platform review methodology. They tie at the Layer-1 overall level. The right pick depends entirely on what you need. Usercentrics leads on certifications, multi-surface coverage, and enterprise depth. Consently leads on flat pricing, all-features access, and setup simplicity. This comparison covers pricing math, feature gates, compliance depth, and a use-case verdict for the most common buyer types.
How We Score Both Products
We rate every consent management platform across seven weighted dimensions, from 1.0 to 5.0. The methodology is published in full at how we score consent management software.
The Consently team publishes this comparison. We compete with Usercentrics in the consent category and scored both tools on the same public rubric. Neither product is exempt. The two tools land at the same overall score for different reasons, which the table below makes clear.
| Dimension (weight) | Consently | Usercentrics |
|---|---|---|
| Compliance and framework coverage (25%) | 3.5/5 | 4.5/5 |
| Cookie scanning and auto-blocking (20%) | 3.0/5 | 4.0/5 |
| Banner and consent experience (15%) | 4.0/5 | 3.5/5 |
| Ease of setup and integrations (15%) | 4.0/5 | 3.0/5 |
| Pricing and value (15%) | 4.5/5 | 2.5/5 |
| Performance and reliability (5%) | 3.5/5 | 4.0/5 |
| Support and reputation (5%) | 3.0/5 | 3.5/5 |
| Overall | 3.7/5 | 3.7/5 |
The two products mirror each other. Usercentrics leads on compliance, scanning, performance, and reputation. Consently leads on banner, setup, and pricing. The weighted averages cancel out to an identical 3.7, so the right pick is a use-case split, not an overall winner.
Disclosure: this comparison comes from the team at Consently, which builds a consent management platform that competes with Usercentrics. We researched both tools independently and scored them with the same method we apply to every product on this site.
Quick Comparison: Consently vs Usercentrics
Here is how the two platforms compare across the criteria buyers weigh most.
| Consently | Usercentrics | |
|---|---|---|
| Our score | 3.7/5 | 3.7/5 |
| Entry price | $8.25/month (billed $99/year) | $8/month (Essential, billed monthly) |
| Pricing model | Flat pageview-based; no auto-upgrade | Session-based; auto-upgrades on overage |
| Domains at entry price | 1 | 1 |
| All features on entry plan | Yes | No (heavy feature gating) |
| IAB TCF | All plans | Pro ($34/month) and above |
| Custom CSS | All plans | Business ($56/month) only |
| Policy generators | 3 (cookie, privacy, T&C) | 1 (privacy policy, 4 languages) |
| Banner languages | 35 | 2 at entry; 60 from Pro ($34/month) |
| GPC signal support | Not yet supported | Yes, all plans |
| Mobile / app coverage | Web only | Web + App + CTV CMPs |
| A/B testing | Not available | Business add-on / Corporate |
| Setup complexity (G2) | Simple 3-step install | Top complaint: 20 G2 mentions |
| Google certification | AC v2 (Partner listing pending) | Gold Tier Google-certified CMP |
| ISO 27001 | Not confirmed | Certified |
| G2 rating | Thin review base | 4.4/5 (217 reviews) |
| Free trial | 14 days, no card | 14 days, no card |
What Is Consently?
Consently is an all-in-one consent management platform built by Dorik, Inc. It launched in October 2025 for website owners, agencies, and small-to-medium businesses. The target buyer wants a compliant cookie banner, cookie scanning, consent logs, and policy generation without enterprise complexity or tiered feature walls. Every plan includes all features; pricing scales only by domain count and monthly pageviews.
See the full breakdown on the Consently pricing page. Plans run $99, $199, and $499 per year for 1, 5, and 10 domains. Pageview allowances are 100,000, 1,000,000, and 3,000,000 per month on those tiers. There is no free-forever tier, but a 14-day trial requires no credit card. If you hit the pageview ceiling, the banner keeps running and Consently does not auto-charge or upgrade your plan.
I tested the setup flow and reached a live banner in under ten minutes on a standard WordPress site. The one-line script drops into the page head. The dashboard is organized around four sections: cookie manager, banner customization, consent logs, and policy generator. The learning curve is low. We put the platform through its paces in our hands-on Consently review.
What Is Usercentrics?
Usercentrics is an enterprise-grade consent management platform founded in 2012, headquartered in Munich, and backed by institutional investors. It serves 2.4 million websites and apps across 195 countries and processes 8.8 billion monthly consents. The platform holds Google Gold Tier certification and ISO 27001 status, and it supports IAB TCF v2.3.
The product line is broad. It spans seven products:
- Web CMP, the core consent banner
- App CMP across 12 mobile platforms
- CTV CMP for connected TV
- a Privacy Policy Generator
- Server-Side Tracking via the Meta Signals Gateway
- a Preference Manager
- an MCP Manager for AI data governance
Self-serve web plans run from free (1,000 sessions/month) through Essential ($8/month), Plus ($16/month), Pro ($34/month), and Business ($56/month, 50,000 sessions). Enterprise organizations with over 1 million monthly sessions move to a custom Corporate tier.
Setup involves configuring roughly ten admin tabs. The most common G2 complaint is setup difficulty, with 20 explicit mentions, followed by learning difficulty with 14 mentions.
Pricing and Value
Consently Pricing
Consently charges a flat annual price across three capacity tiers, all with the same feature set.
| Plan | Annual Price | Monthly Equivalent | Domains | Pageviews/month |
|---|---|---|---|---|
| Basic | $99/year | $8.25 | 1 | 100,000 |
| Premium | $199/year | $16.50 | 5 | 1,000,000 |
| Enterprise | $499/year | $41.50 | 10 | 3,000,000 |
Every plan includes the same core feature set, with no gating between tiers. The list below applies to all three.
- Cookie scanning and auto-blocking
- Consent logs
- 3 policy generators (cookie, privacy, T&C)
- 35 banner languages
- Geotargeting
- Google Consent Mode v2 and IAB TCF
- Custom CSS
- Live chat support
The tiers differ only on domain count, pageview allowance, multi-site dashboard access, and priority support.
Usercentrics Pricing
Usercentrics meters by monthly sessions across six tiers, with features gated by plan.
| Plan | Monthly Price | Sessions/month | Domains | Key gates |
|---|---|---|---|---|
| Free | €0 | 1,000 | 1 | 1 regulation, 2 languages; no geolocation rules |
| Essential | €7 ($8) | 1,500 | 1 | 1 regulation, 2 languages, basic customization |
| Plus | €15 ($16) | 3,000 | 1 | Unlimited regulations, 5 languages, geolocation rules |
| Pro | €30 ($34) | 15,000 | 3 | 60 languages, IAB TCF v2.3, cross-domain consent sharing |
| Business | €50 ($56) | 50,000 | 10 | Custom CSS, full brand customization, Premium SLA |
| Corporate | Custom | 1,000,000+ | Unlimited | A/B testing, cross-device sharing, CSM, review-and-release |
Above 50,000 sessions, Usercentrics publishes a scaling ladder: 100,000 sessions costs €100/month, 150,000 costs €150/month, and so on up to €750/month for 1,000,000 sessions.
The Pricing Verdict
The pricing models are not directly comparable because Usercentrics bills by sessions while Consently bills by pageviews. A session is one visit within a 30-minute window; a pageview is every individual page load. A visitor who browses five pages in one visit counts as one session but five pageviews. For most informational sites, pageviews run roughly three to five times the session count.
Consider a 5-domain operation, the most common agency or multi-site scenario. The two platforms price it like this.
- Consently Premium: $199/year ($16.50/month), all features included
- Usercentrics Business: $56/month ($672/year), the lowest tier covering 10 domains with full features
That is $473/year cheaper on Consently, with more features at entry.
For a single-domain site with low traffic, the entry prices are similar: Consently Basic at $8.25/month versus Usercentrics Essential at $8/month. The difference is in what you get. Consently includes IAB TCF, custom CSS, and all three policy generators at that price. Usercentrics gates all three to higher tiers.
The meaningful catch for Usercentrics is the auto-upgrade policy. If your site's monthly sessions exceed your plan limit, Usercentrics upgrades your plan automatically without prior confirmation. There is no self-downgrade option, and cancellations are irreversible per their terms. One Capterra reviewer, a CTO in insurance, put the predictability problem plainly:
"Based on their definition of a session, it is quite hard to estimate the actual pricing plan that will be needed."
Consently does not auto-upgrade. The banner keeps running, and you receive an alert before the limit is hit.
Pricing verdict: Consently wins on cost predictability and value at small-to-medium scale. Usercentrics is competitive for single-domain sites on the entry plan. Its session-based model can be efficient for high-traffic single-domain publishers who know their volume. For 3+ domains or agencies, Consently is substantially cheaper.
Compliance and Framework Coverage
Usercentrics
Usercentrics holds Google Gold Tier certification, the highest tier in Google's CMP Partner program. It supports IAB TCF v2.3 from the Pro tier ($34/month). The platform covers eight legal frameworks: GDPR, CCPA and CPRA, LGPD, POPIA, VCDPA, CPA, CTDPA, and UCPA. It is ISO 27001 certified and WCAG 2.2 AA accessible. In addition to Google Consent Mode v2, it supports Microsoft UET Consent Mode, Microsoft Clarity Consent Mode, and Amazon Consent Signal. Global Privacy Control (GPC) is supported on all plans, including the free tier.
On Consently's own Usercentrics review, compliance and framework coverage scores 4.5 out of 5. That reflects genuine strength in certification, multi-regulation coverage, and established enterprise trust signals.
Consently
Consently supports GDPR, CCPA/CPRA, PIPEDA, and additional jurisdictions including LGPD, Law 25, POPIA, and nFADP. It provides Google Consent Mode v2 and Google Additional Consent AC v2. IAB TCF is included on all plans. The Google CMP Partner listing is currently pending approval. Consently is WCAG 2.2 AA accessible per product documentation. GPC signal detection is not yet supported.
On Consently's own review, compliance coverage scores 3.5 out of 5. That reflects solid foundational coverage, but no Gold Tier certification, no ISO 27001 confirmation, and no GPC support as of this review.
Compliance verdict: Usercentrics wins for enterprises, publishers, and ad-tech operations. Those buyers need certified IAB TCF, multi-signal consent (including GPC and Microsoft UET), and Gold Tier Google credentials. Consently covers the compliance needs of most SMBs and agencies operating under GDPR and CCPA. It does not match Usercentrics at the certification level.
Cookie Scanning and Auto-Blocking
Usercentrics
Usercentrics provides monthly automated scans and unlimited on-demand scans across all paid plans. The auto-blocking repository covers approximately 1,500 vendor and service templates, blocking non-essential scripts before consent is given. The platform supports cross-domain consent sharing from the Pro tier. I found that over-blocking can occur on initial setup, rendering pages "absolutely unusable" until the blocklist is tuned. That risk scales with site complexity.
Cookie scanning and auto-blocking scores 4.0/5 on Consently's Usercentrics review.
Consently
Consently runs weekly scheduled scans and on-demand scans across all plans. The scanner detects cookies, trackers, scripts, and iframes, not just cookies. Blocking covers scripts and iframes in addition to cookie auto-blocking. Custom iframe placeholders let you display branded content where a blocked embed would otherwise leave a blank space.
Weekly scanning is a notable advantage over Usercentrics' monthly cadence on comparable tiers. A site that changes its third-party tool stack mid-month has its cookies re-catalogued within the week, rather than waiting for the next monthly cycle.
Scanning verdict: Draw. Usercentrics has a larger vendor repository and more mature blocking logic. Consently has more frequent default scans and broader detection scope (cookies, scripts, iframes). Both are sufficient for most websites.
Banner and Consent Experience
Usercentrics
Banner customization is heavily tiered. The Essential plan ($8/month) provides basic customization. Advanced banner styling requires Plus ($16/month). Brand integration (logo, colors) requires Pro ($34/month). Custom CSS and full brand customization are Business ($56/month) only. Custom font uploads are not available below Business. The platform supports 2 banner languages at Essential, 5 at Plus, and 60 from Pro.
Banner design customization is the third most common G2 complaint after setup difficulty and learning difficulty, with 12 mentions. One reviewer noted the interface "can feel complex" and requested simpler terminology for non-technical users.
Consently
Custom CSS, custom colors, custom fonts, and all banner layouts are available on every plan, including the $8.25/month Basic tier. The banner builder has a live preview. Consently supports 35 banner languages across all plans. The preference center gives visitors granular per-category control.
Banner verdict: Consently for SMBs and agencies that want full brand control without paying for a Business tier. Usercentrics is adequate if you are on Pro or Business, but reaching full customization requires a $34-to-$56/month commitment.
Ease of Setup and Integrations
Usercentrics
Usercentrics installs via a one-line JavaScript snippet, Google Tag Manager, or a CMS plugin. Supported platforms include the Usercentrics Cookiebot WordPress plugin, Shopify, Wix, Webflow, Squarespace, GoDaddy, Drupal, TYPO3, Magento, WooCommerce, Joomla, and Duda. The admin interface covers roughly ten tabs. Common setup paths are well documented, but advanced configurations involving custom scripts or multi-country regulation setups draw complexity complaints. One G2 reviewer in data privacy operations described the setup as technical when integrating custom scripts or complex tag configurations. The same reviewer found some interface sections overly detailed for less technical users.
On the Usercentrics review, ease of setup and integrations scores 3.0/5.
Consently
Consently installs via a one-line script in the page head, Google Tag Manager, Cloudflare Zaraz, or a WordPress plugin. Platform guides cover Shopify, WooCommerce, Wix, Squarespace, Webflow, Framer, Systeme.io, and other head-script-compatible platforms. The dashboard is organized around four primary sections with no deep tab nesting. I moved from account creation to a live banner on a test WordPress site in under ten minutes.
Setup verdict: Consently for teams without dedicated technical staff or developers. Usercentrics is competitive once configured, but the initial setup and ongoing maintenance draw consistent complaints from smaller teams.
Policy Generation
This is one of the sharpest feature differences between the two platforms.
| Consently | Usercentrics | |
|---|---|---|
| Cookie Policy Generator | Yes | No |
| Privacy Policy Generator | Yes | Yes |
| Terms & Conditions Generator | Yes | No |
| Policy languages | 10+ | 4 (EN, DE, IT, NL) |
| Policy embedding | Yes | Yes |
Consently generates three legal documents from guided questionnaires: a cookie policy, a privacy policy, and terms and conditions. It stores them in the dashboard for editing and embedding. Policies are available in 10+ languages.
Usercentrics offers one generator: a privacy policy in four languages (English, German, Italian, and Dutch) available on its free Privacy Policy Generator product. Cookie policy generation and terms and conditions generation are not offered.
A small business or agency that wants one tool for all three standard legal pages gets it here. Consently eliminates the need for a separate legal document service.
Comparison: Agency and Multi-Site Use
For agencies and multi-site owners, the two platforms diverge most on cost and domain economics, summarized below.
| Consently Premium ($199/yr) | Usercentrics Business ($56/mo, $672/yr) | |
|---|---|---|
| Domains | 5 | 10 |
| Pageviews/sessions | 1M pageviews/month | 50,000 sessions/month |
| IAB TCF | All plans | Included at Business |
| Custom CSS | All plans | Included at Business |
| Client sub-accounts | No | No |
| A/B testing | No | Add-on |
| Annual cost | $199 | $672 |
Neither platform offers true per-client sub-account dashboards on self-serve plans. Agencies on both tools manage all client sites from a single account. For cost-sensitive agencies running 5 or fewer client domains, Consently Premium at $199/year is substantially cheaper than Usercentrics Business at $672/year. It delivers the same feature set at entry price.
Usercentrics wins for agencies that need A/B testing or white-label branding (Corporate tier only). It also suits agencies that want IAB TCF without a full annual fee upfront. Usercentrics Pro at $34/month includes TCF for a 3-domain setup.
Comparison: Enterprise and Multi-Surface Use
For organizations running consent across mobile apps, games, connected TV, or OTT platforms, Usercentrics is in a different category. The App CMP covers iOS, Android, Unity, React Native, Flutter, tvOS, AndroidTV, Samsung TV, LG webOS, Chromecast, PlayStation, and Xbox. The CTV CMP covers connected television environments. The Server-Side Tracking product handles Meta Signals Gateway. The MCP Manager governs AI data access.
Consently is web-only. It does not offer a mobile SDK, an app CMP, or server-side tracking. For a company running a web property alongside a mobile game or an OTT app, Usercentrics covers all surfaces under one vendor. Consently cannot.
Some enterprises need over 1,000 monthly active users on apps, dedicated Customer Success Managers, or review-and-release governance. Usercentrics' Corporate tier is purpose-built for those workflows in a way Consently is not.
Pros and Cons
Consently
Here is what I found strong about Consently in testing.
- All core features included on every plan with no feature gating
- Three policy generators (cookie, privacy, T&C) in 10+ languages
- Weekly cookie scans on all plans
- Custom CSS and full banner customization from $8.25/month
- IAB TCF on all plans
- Flat pricing with no auto-upgrade risk
- 14-day trial, no credit card required
- Live chat support on all tiers
These are the limitations I ran into with Consently.
- Web-only: no mobile SDK, no App CMP, no CTV CMP
- GPC signal detection not yet supported
- No A/B testing
- Google CMP Partner listing still pending
- No ISO 27001 confirmation
- Thin third-party review base (new product, launched October 2025)
- No client sub-account dashboards for agencies
Usercentrics
Here is what I found strong about Usercentrics.
- Google Gold Tier certification and ISO 27001
- IAB TCF v2.3 with ~1,500-vendor auto-blocking library
- Multi-surface: Web CMP, App CMP (12 platforms), CTV CMP
- 4.4/5 on G2 across 217 reviews; enterprise customer base with marquee logos
- Free tier (1,000 sessions) and a clear self-serve pricing ladder
- GPC support on all plans, including the free tier
- Microsoft UET Consent Mode, Amazon Consent Signal support
- Server-Side Tracking, Preference Manager, MCP Manager under one vendor
- 60 languages, 8 legal frameworks, cross-domain consent from Pro
These are the limitations I ran into with Usercentrics.
- Session-based billing auto-upgrades on overage; no self-downgrade
- Feature gating: custom CSS, full customization, and IAB TCF require Pro or Business ($34-$56/month)
- Only 2 banner languages and 1 regulation at the $8/month entry point
- Setup difficulty is the top G2 complaint with 20 mentions
- Privacy policy generator covers only 4 languages; no cookie policy or T&C generator
- Login system fragmented after Cookiebot acquisition
- Custom CSS, A/B testing, and white-label all require Business ($56/month) or Corporate
Verdict: Which One Should You Choose?
Both tools score 3.7/5 on our seven-dimension consent management platform review methodology. The tie is real, not a rounding artifact. It reflects genuine trade-offs: Usercentrics is stronger on certification and surface breadth; Consently is stronger on value and simplicity.
Choose Consently if:
- You run 1 to 10 websites and want all features, including IAB TCF and custom CSS, without paying per feature tier
- You need all three policy generators (cookie, privacy, T&C) under one tool
- Predictable, flat annual pricing matters more than a free entry tier
- You want weekly cookie scans, full banner customization, and live chat at $8.25/month
- You are an agency managing multiple client domains on a tight budget
Choose Usercentrics if:
- You need Google Gold Tier certification or ISO 27001 for compliance documentation
- You manage consent across mobile apps, games, or connected TV alongside your website
- GPC signal support is a requirement (not yet available in Consently)
- You need A/B testing for consent rate optimization
- You are an enterprise team requiring a dedicated Customer Success Manager, review-and-release workflows, or cross-device consent sharing
- You want to start free (1,000 sessions/month) with a clear upgrade path
For agencies on a tight budget: Consently Premium at $199/year covers 5 domains with all features. Usercentrics Business at $672/year is the lowest comparable tier covering 10 domains with full features. Consently wins on cost. Neither offers client sub-account dashboards on self-serve.
For publishers with ad-tech needs: Usercentrics Pro ($34/month) with IAB TCF v2.3 and Gold Tier certification is the more credible choice. Consently includes IAB TCF on all plans and suits smaller publishers. It lacks the certification infrastructure that ad-tech partners and programmatic networks expect from large operations.
Want to try Consently before committing? Start a free 14-day trial with no credit card required. For the Usercentrics review in full, including the per-dimension scorecard, read our Usercentrics review. If Usercentrics is not the right fit, see our roundup of the best Usercentrics alternatives for more options.
FAQs
Is Consently better than Usercentrics?
Neither is universally better. Both score 3.7 out of 5 in our review, so the right pick depends on fit. Consently is better for multi-site cost, all-features access, and simple setup. Usercentrics is better for certification depth, multi-surface scale, and enterprise track record.
Is Consently cheaper than Usercentrics?
Yes, in most scenarios. Consently Basic is $99/year for 1 domain with all features. Usercentrics Essential is $8/month (roughly $96/year) for 1 domain, but it gates IAB TCF, custom CSS, and multi-language support to higher tiers. For 5 domains, Consently Premium is $199/year versus Usercentrics Business at $672/year, a difference of $473.
Do both support GDPR?
Yes. Both provide GDPR-compliant opt-in consent banners, cookie scanning, consent logs, and geotargeting. Usercentrics holds additional certifications (Google Gold Tier, ISO 27001) that Consently currently lacks.
Which is easier to set up?
Consently. Setup difficulty is the top-cited complaint on Usercentrics G2 reviews, with 20 explicit mentions. Consently's dashboard is organized in four sections and installs with one script line in the page head.
Does Usercentrics have a free plan?
Yes. The free tier covers 1,000 sessions per month, 1 domain, 1 privacy regulation, and 2 banner languages. It excludes geolocation rules and most customization. Consently has no free-forever tier but offers a 14-day trial with no credit card.
Can I use Consently for mobile apps?
No. Consently is web-only and does not provide a mobile SDK or native app CMP. Usercentrics supports iOS, Android, Unity, React Native, Flutter, and nine other app and connected-TV platforms.
Does either support GPC (Global Privacy Control)?
Usercentrics supports GPC on all plans, including its free tier. Consently does not yet support GPC signal detection.
Which one is better for agencies?
It depends on budget and features needed. For cost-sensitive agencies managing up to 5 domains, Consently Premium ($199/year) is substantially cheaper than Usercentrics Business ($672/year). Neither platform offers per-client sub-account dashboards on self-serve plans. Usercentrics is worth the premium if you need A/B testing, white-label branding, or IAB TCF without annual commitment.
Is Usercentrics the same as Cookiebot?
No. Cookiebot is a separate scanning-led CMP that Usercentrics owns and sells as "Cookiebot by Usercentrics," with its own plans and pricing. The Usercentrics WordPress plugin is branded the Usercentrics Cookiebot plugin, which adds to the confusion. See how Cookiebot and Usercentrics compare for the full breakdown.
Can I switch from Usercentrics to Consently?
Yes. Consently provides a fresh setup rather than a direct migration wizard. You install the Consently script, reconfigure your cookie categories, and regenerate your policies. The process typically takes under an hour for a standard site.
What is the difference in policy generators?
Consently generates three documents: a cookie policy, a privacy policy, and terms and conditions, in 10+ languages. Usercentrics generates one document: a privacy policy in four languages (English, German, Italian, and Dutch). For businesses that want all three standard legal pages from one tool, Consently covers more ground.
How does Usercentrics pricing work with sessions?
Usercentrics bills by monthly sessions, where one session equals one visit within a 30-minute window. If a visitor browses your site for 45 minutes, that counts as two sessions. If your site exceeds the plan's session limit, Usercentrics automatically upgrades your plan to the next tier without requiring your approval. There is no self-downgrade option. Consently bills by pageviews and does not auto-upgrade.
