The IAB TCF CMP for Publishers Running Programmatic Ads
Consently is a registered CMP with built-in IAB TCF 2.3. It shows the vendor list, captures consent, and passes the TC String.
Consently is a registered CMP with built-in IAB TCF 2.3. It shows the vendor list, captures consent, and passes the TC String.
Consently is a registered CMP on IAB TCF 2.3, so ad partners read valid consent.
Consently is certified for Google Additional Consent AC v2, beyond the IAB vendor list.
TCF is one toggle inside the account that runs your entire consent stack.
One or ten, one account.
Script, plugin, Shopify app, or GTM.
Consently blocks trackers until consent.
Sites that monetize with programmatic ads in the EU, EEA, or UK need IAB TCF. If you do not run programmatic advertising, skip TCF and use the standard banner. This feature covers web and programmatic ad workflows; Consently does not offer a native mobile SDK for in-app TCF.
IAB TCF passes the TC String to your ad-tech vendors. Google Consent Mode passes signals to Google tags. Consently keeps the two settings separate, so you enable TCF only if you run programmatic ads.
Yes. If you do not run programmatic ads, disable IAB TCF and Consently shows your standard cookie banner instead.
Consently is certified for Google Additional Consent (AC v2). Its Google CMP Partner listing is pending, so it does not yet carry a full Google CMP Partner badge.
No legal background is necessary; Consently’s platform and templates are designed to make legal compliance simple, easy, and hassle-free for everyone.
IAB TCF is a voluntary framework, not a law. Google requires a certified CMP using IAB TCF to serve personalized ads to EEA and UK users. That makes TCF effectively required for that ad revenue.
The TC String is the machine-readable Transparency and Consent String. It encodes each visitor’s per-purpose and per-vendor choices and passes them to your ad vendors.
Consently supports IAB TCF 2.3. Consently upgraded from 2.2 to 2.3 on April 28, 2026.
No single tool guarantees compliance. IAB TCF helps you meet GDPR and ePrivacy consent requirements for advertising, alongside your banner, scanning, and policies.
Consently offers a 14-day free trial period for new users so they can evaluate the product before committing to a paid plan.
Keep programmatic ad revenue flowing, with IAB TCF 2.3 on every plan.
Free 14-day trial. No credit card.
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