On our methodology, iubenda scores 3.6/5 and Termly 3.8/5. Termly takes the overall by a small margin on ease of setup. The per-attribute lead changes by dimension: iubenda wins multilingual depth and clause-level policy customization; Termly wins the widest free-to-start document library and simplest setup.
Below: a full comparison on policy generators, cookie scanning, banner customization, ease of use, compliance, and pricing. A flat-priced value alternative for multi-site owners is included in the verdict.
Disclosure: this comparison is published by Consently, a consent management platform that competes with both iubenda and Termly. Our evaluation draws from each vendor's documentation and live pricing pages, our scoring methodology, and verified reviews on Capterra, G2, and Trustpilot. Pricing verified 2026-06-29.
iubenda vs Termly: Which Is Better?
Termly (3.8/5) edges iubenda (3.6/5) overall, mainly on ease of setup and a broader document library. iubenda is the better pick for multilingual or EU/global sites needing deep, clause-based policy customization. Termly is the better pick for the fastest setup, the widest free-to-start document library, and US-state-law breadth.
iubenda builds legal documents from a 2,400-plus-clause library maintained by an in-house legal team. It is an all-in-one suite spanning policy generation, a Google-certified consent management platform (CMP), optional accessibility tools, and advanced operational tools. Its breadth rewards teams willing to invest in a learning curve.
Termly takes the opposite approach: 10 guided, attorney-crafted document generators plus a CMP, all packaged for the fastest possible go-live. The setup is template-driven rather than clause-level, which trades depth for speed. For a US small business that needs a privacy policy, a cookie banner, and a return-policy form live in under 30 minutes, Termly's approach wins.
Neither tool is universally better. Both charge per site and gate essential features at upper tiers. That is the clearest shared limitation for anyone managing more than one or two domains.
What Is iubenda?
iubenda is a clause-based all-in-one compliance suite that combines a 2,400-plus-clause legal document generator, a Google-certified CMP, optional website-accessibility tools, and advanced operational modules. It scores 3.6/5 on our methodology.
Founded in 2011 in Milan and Bologna, iubenda now serves 150,000-plus customers across 2.5 million websites and apps. Enterprise clients include Honda, Lamborghini, Siemens, UNICEF, and Sony Music. It is part of team.blue, a European web-services group. The clause-based approach is its core differentiator. Rather than filling in a template questionnaire, you select individual clauses from a lawyer-maintained library. The output reflects your specific data processing activities.
iubenda's genuine strengths include:
- A 2,400-plus-clause policy library maintained by an in-house legal team, covering 27 human-reviewed languages
- Operational depth beyond basic consent: DSAR handling, a whistleblowing tool, a Register of Processing Activities, and a consent database (on higher tiers)
- Google-certified CMP status, IAB TCF support, Google Consent Mode v2 on all paid plans, ISO 27001:2017, and WCAG AAA compliance
- 15 years of European-market focus and strong EU pedigree (see our full iubenda review for the full scoring breakdown)
Key use cases:
- Multilingual or EU/global sites needing 27-language coverage
- SaaS products with complex data processing disclosures
- Agencies requiring clause-level per-client customization
- Developers wanting API access to generate policies programmatically
What Is Termly?
Termly is a policy-generator-led all-in-one compliance suite offering 10 attorney-crafted document generators plus a cookie-consent CMP. It scores 3.8/5 on our methodology.
Founded in 2017 in Seattle, Termly is part of the group.one/one.com family. It serves 2 million-plus businesses across 150-plus countries. Its defining feature is document breadth: 10 attorney-crafted generators. The library spans Privacy Policy, Cookie Policy, T&C, EULA, Impressum, Acceptable Use, Disclaimer, Return and Refund, Shipping, and Accessibility Statement. All auto-update when laws change. That breadth, paired with a genuinely fast setup, has earned it a 4.7/5 Capterra Ease of Use score.
Termly's genuine strengths include:
- 10 attorney-crafted, auto-updating generators: the widest document type library in its class
- Ease-of-use leadership: Capterra 4.7 for both Ease of Use and Functionality (iubenda scores 4.4 and 4.6)
- Google CMP Partner Gold, IAB TCF 2.3 on Pro+, and IAPP Silver membership
- Phone support Mon-Fri 9AM-1PM EST, unavailable at any iubenda plan level
- A permanent free tier: cookie banner, auto-blocker, and one policy at no cost
Read our in-depth Termly review for the full per-category scorecard.
How Do iubenda and Termly Compare?
Termly edges the overall on ease of use and Functionality scores; iubenda leads on multilingual depth and Customer Service. Both Capterra overall scores are 4.7: iubenda across 190 reviews, Termly across 80. The sub-category breakdown tells the real story. Termly wins Ease of Use (4.7 vs 4.4) and iubenda wins Customer Service (4.6 vs 4.4). Pricing favors iubenda to start but both scale per site, so multi-domain costs compound on either platform. See how both rank in our best consent management platforms guide.
Here is the full side-by-side:
| Feature | iubenda | Termly |
|---|---|---|
| Our score | 3.6/5 | 3.8/5 |
| Best for | Multilingual/EU/global + clause-based SaaS and agencies | Fastest setup + widest document library + US small business |
| Starting paid price | $5.99/mo per site (annual) | $10/mo per site (annual) |
| Free plan | Yes (under 1,000 pageviews, no styling or logo, scan every 6 months) | Yes (1 policy, 10,000 banner views/mo, quarterly scans, GDPR only, Termly watermark) |
| Pricing model | Per site + $0.05/1,000 pageview overage + per-consent add-ons | Per website license; multi-domain = Agency custom quote |
| Legal documents | 3 generators (privacy, cookie, T&C on Advanced+), 2,400+ clauses | 10 generators (incl. EULA, impressum, return/shipping), template-based |
| Languages | 27 document languages (Advanced+) | 13 banner languages (multi-language Pro+ only) |
| Cookie scanning | Every 6 months (free), monthly (Essentials/Advanced), hourly (Ultimate) | Quarterly (free), monthly (Starter), weekly (Pro+) |
| IAB TCF | Supported on all paid plans (version conflicted in vendor docs, see note below) | TCF 2.3, Pro+ only |
| Google Consent Mode v2 | All paid plans (single tier) | Basic on Free/Starter; Advanced on Pro+ |
| Branding removal | Full removal: Ultimate only ($99.99/mo) | Logo removal: Pro+ ($15/mo) |
| Certifications | Google-certified CMP, ISO 27001:2017, WCAG AAA | Google CMP Partner Gold, IAPP Silver, BBB A+ |
| Trustpilot | 4.5/5 (590 reviews) | 4.6/5 (573 reviews) |
| Capterra | 4.7/5 (190 reviews) | 4.7/5 (80 reviews) |
| G2 | 4.5/5 | 4.5/5 |
| Phone support | No | Yes (Mon-Fri 9AM-1PM EST) |
| Money-back guarantee | 14 days | 30 days |
Prices verified 2026-06-29. The vendor pricing sections below link to each current pricing page.
Note on IAB TCF: iubenda's pages do not state a single, consistent TCF version. Termly's pricing page explicitly states TCF 2.3 for Pro+ only. Verify the current version against the IAB vendor registry rather than either marketing page.
Our methodology scores each tool across seven weighted dimensions. Scores trace to live documentation, pricing, and verified reviews. The two are even on compliance, scanning, banner, and pricing. The overall gap comes from setup, support, and performance, shown below.
| Dimension (weight) | iubenda | Termly |
|---|---|---|
| Compliance and frameworks (25%) | 4.5 | 4.5 |
| Cookie scanning (20%) | 3.5 | 3.5 |
| Banner and consent (15%) | 3.5 | 3.5 |
| Ease of setup (15%) | 3.5 | 4.5 |
| Pricing and value (15%) | 2.5 | 2.5 |
| Performance (5%) | 3.0 | 3.5 |
| Support and reputation (5%) | 3.5 | 4.0 |
| Weighted overall | 3.6 | 3.8 |
Legal Documents and Policy Generators: Which Covers More?
iubenda wins for deeper, clause-level customization and multilingual policies (best for SaaS and agencies). Termly wins for the widest set of document types in one place (10 generators including EULA, impressum, and return/refund) and US-state-law breadth. Both are attorney-backed and auto-update.
iubenda
iubenda generates legal documents by assembling individual clauses from a 2,400-plus-clause library maintained by an in-house legal team. That library spans data collection, third-party integrations, GDPR lawful bases, privacy rights notices, and hundreds of other disclosure categories. The result is a policy tailored to your actual data processing activities, not a fill-in-the-blank template.
The clause library covers 27 human-reviewed languages on the Advanced plan and above. That makes it the stronger option for multilingual or EU-facing sites.
One key limitation: the Terms and Conditions generator is NOT available on the entry Essentials plan. You need Advanced ($24.99/mo) to generate T&C documents. On Essentials, you can create a Privacy Policy and Cookie Policy only. iubenda's free plan further limits you to basic clauses with no custom text and no branding removal.
The policy depth is genuine. A Capterra reviewer (March 2026) notes iubenda is "the best and most cost-effective solution compared to its competitors" for a single site. An EU pedigree built over 15 years gives clause-level regulatory accuracy most template generators cannot match.
Termly
Termly offers 10 attorney-crafted document generators. The full list:
- Privacy Policy
- Cookie Policy
- Terms and Conditions
- Impressum
- EULA (End User License Agreement)
- Acceptable Use Policy
- Disclaimer
- Return and Refund Policy
- Shipping Policy
- Accessibility Statement
All are attorney-crafted and auto-update when regulations change, with no action required on your part. The setup is a 3-step questionnaire: answer guided questions, publish, and embed. Termly monitors law changes across 30-plus jurisdictions (strong on US state laws) and updates your documents automatically.
The free tier allows one policy from any of these generators. The Starter plan ($10/mo) allows two policies with up to 10 edits. Pro+ ($15/mo) adds unlimited policies and edits.
One important limit: multi-language policy support is locked to Pro+ ($15/mo). Free and Starter plans output English-only documents.
Verdict
iubenda wins for EU/global sites, SaaS products, and agencies that need clause-level, tailored policies in multiple languages and value document depth. Termly wins for businesses that need the widest set of document types (especially EULA, impressum, return/shipping) quickly and with minimum setup effort. US small businesses and ecommerce stores typically benefit from Termly's breadth.
Cookie Scanning and Blocking: Which Is More Thorough?
Both auto-scan, categorize, and block scripts before consent, and both require occasional manual verification. iubenda offers higher maximum scan frequency (hourly on Ultimate) for ad-heavy or frequently changing sites. Termly reaches weekly scans at its Pro+ plan ($15/mo), which is a better deal than iubenda's $99.99/mo for hourly.
iubenda
iubenda's site scanner automatically detects cookies, trackers, and third-party scripts and generates a full-site report. The auto-blocker uses prior blocking with asynchronous reactivation: non-essential scripts are blocked by default and reactivated only after consent.
Scan frequency tiers:
- Free: every 6 months
- Essentials: monthly
- Advanced: monthly
- Ultimate: hourly (the only tier with hourly rescans)
The honest caveat: iubenda's scanner occasionally misses trackers and requires manual verification. iubenda itself publishes guidance on a script-loading issue. The consent script must load in a specific order. Flickering and Core Web Vitals impact are documented; mitigation steps exist but require structural changes. One Capterra reviewer reported isolating iubenda as an SEO "bottleneck" with "no actionable response" from support. This is a real concern for performance-sensitive sites.
Termly
Termly auto-scans your site into 6 cookie categories, automatically blocks non-essential scripts before consent, and provides an embeddable preference center. Scan frequency tiers:
- Free: quarterly
- Starter: monthly
- Pro+: weekly
- Agency: weekly
Subdomain scanning is Pro+ only. The auto-blocker works on Free and all paid plans.
The documented limitation: the scanner "occasionally misses certain cookies or categorizes them incorrectly, requiring manual adjustments" (Capterra, January 2025). This is true of most CMP scanners at this price range and not unique to Termly.
No equivalent structural performance issue (page-speed or Core Web Vitals) has been independently documented for Termly's consent script.
Verdict
iubenda wins for ad-heavy or high-change sites that need the highest scan frequency (hourly on Ultimate at $99.99/mo). Termly wins for typical SMBs. Weekly scans at Pro+ ($15/mo) are sufficient for most sites and cost far less than iubenda's hourly-scan Ultimate tier. Both scanners require occasional manual verification. For performance-sensitive sites, Termly carries fewer documented Core Web Vitals risks.
Banner Customization and Languages: Which Is More Flexible?
iubenda is more flexible for multilingual and international sites, offering 27 document languages and a customizable banner via wizard plus optional CSS panel. Termly's banner editor is simpler but locks custom styles, multi-language support, and logo removal behind Pro+ ($15/mo). On raw language coverage, iubenda's 27 human-reviewed document languages outnumber Termly's 13 banner languages.
iubenda
iubenda's cookie banner is configured through a setup wizard with an optional CSS panel for color, dimension, position, and button customization. Banner language tracks the document language you select.
On the Advanced plan and above, you can display policies and banners in up to 27 human-reviewed languages. On Essentials, you get one language only. Full branding removal (white-label, no iubenda logo anywhere) requires the Ultimate plan at $99.99/mo. On Essentials and Advanced, iubenda branding remains on documents (though not on the popup banner itself on Advanced).
Lower-tier users have described the banner customization as "finicky" without full CSS access. The free plan allows no logo or color changes.
Termly
Termly offers three banner formats (banner, modal, and tooltip), with Accept/Decline/Preferences buttons, opt-in and opt-out modes, and controls for color, font, and position. 13 banner languages are available with automatic browser-language detection.
Four of these controls, however, sit on Pro+ ($15/mo) only:
- Custom banner styles
- Multi-language support
- Logo removal (the Termly watermark stays on Free and Starter)
- Regional consent rules
A WordPress user's Capterra review flagged that $15/mo paywall as a frustration point. On Free and Starter, the banner is functional but template-locked and watermarked.
Verdict
iubenda wins for multilingual and international sites needing broad language coverage (27 languages) and deep banner control once on Advanced. Termly wins for a simpler banner you can style quickly once on Pro+ ($15/mo). Both lock multi-language and full customization behind a paid tier. For agencies needing white-label: Termly removes its logo at $15/mo (Pro+); iubenda removes its branding only at $99.99/mo (Ultimate).
Ease of Use and Setup: Which Is Simpler?
Termly is the simpler, faster setup. Reviewers consistently report five to thirty minutes to go live (Capterra Ease of Use 4.7). iubenda is more capable but feature-dense, with a real learning curve documented by G2 and Capterra reviewers (Capterra Ease 4.4). Termly wins ease; iubenda wins depth once you invest the time.
iubenda
The iubenda onboarding sequence runs through several steps. You create an account, accept Terms of Service (prompted twice), verify email, and land on a feature-dense dashboard. From there you click "Start generating," scan your site or enter a URL, and answer guided questions about country, language, audience, and site type. The banner is configured separately via wizard and optional CSS panel.
Compliance is spread across separate product surfaces: the policy generator, the Cookie Solution (CMP), the Consent Database, and Advanced Solutions each have their own sections. G2 reviewers consistently name "Complexity," "Difficult Navigation," and "Learning Curve" as top cons. GTM setup has been called "chaotic" in community discussions. The free plan cannot add a logo or change colors; full branding removal is Ultimate-only.
For teams willing to invest in the learning curve, the depth pays off. Once configured, iubenda's policies update automatically and the clause library gives you precise control.
Termly
Termly's CMP go-live takes 5 documented steps:
- Enter your URL; Termly auto-scans and categorizes cookies
- Non-essential scripts are auto-blocked pending consent
- Customize banner appearance and copy an HTML snippet
- Generate and auto-update your cookie policy
- View consent logs (Pro+ only)
The policy generator is a 3-step questionnaire. Real reviewer setup times: "five minutes" (G2 reviewer), "thirty minutes" (G2 reviewer), and "about two hours" for a more complex setup (G2 reviewer). "The documentation is good too" was a recurring sentiment.
Honest friction points: edge-case banner breakage on plan downgrade or script conflicts, and "confusion adding a second domain" (documented in user reviews). These are edge cases, not the default experience.
Verdict
Termly wins for the fastest, simplest path to a live banner and policy. Capterra backs this with a 4.7 Ease of Use score versus iubenda's 4.4. iubenda wins for teams that need depth, breadth, and clause-level control, and are prepared to invest time in the learning curve. If you have 30 minutes and need compliance live today, Termly is the right call.
Compliance, Frameworks, and Certifications: Which Is Stronger?
The verdict is a split by use case. iubenda wins EU/global pedigree and security and accessibility certifications (ISO 27001:2017, WCAG AAA). Termly wins US-state-law breadth (30-plus laws) and holds Google CMP Partner Gold plus IAPP Silver membership. Both are Google-certified CMPs.
iubenda
iubenda covers GDPR, UK GDPR, ePrivacy Directive, US state laws (CCPA/CPRA), LGPD, FADP, and 100-plus jurisdictions in 27 languages. Its EU pedigree is well established: founded Italy 2011, ISO 27001:2017 certified, and WCAG AAA accessible by design.
On ad-tech compliance:
- Google-certified CMP (all paid plans)
- IAB TCF support across all paid plans (iubenda's own pages do not state a single, consistent TCF version, so verify the current version against the IAB vendor registry for your use case)
- Google Consent Mode v2 on all paid plans, including Essentials
- Advanced Solutions on Ultimate: Register of Processing Activities (ROPA/Art. 30), whistleblowing tool, Data Subject Rights management, and consent recovery
One EU-focused community reviewer called iubenda "pretty serious about GDPR" and other privacy regulations. The enterprise client list (Honda, Lamborghini, UNICEF, Siemens) reinforces that compliance credibility.
Termly
Termly covers GDPR, CCPA/CPRA, PIPEDA, ePrivacy, and 28-plus laws and US state regulations. Its US-state-law breadth is a genuine strength. The attorney-crafted generators update when state laws change. They cover 30-plus laws and US privacy regulations more explicitly than most competitors.
Certifications:
- Google CMP Partner, Gold tier
- IAB TCF 2.3 (Pro+ and Agency only; NOT on Free or Starter)
- IAPP Silver Member
- BBB A+ accreditation
- EU data storage from Starter plan ($10/mo)
Google Consent Mode v2 is implemented in two tiers: Basic on Free and Starter; Advanced (full implementation) on Pro+ and Agency. If you need Advanced Consent Mode v2, you need Pro+ at $15/mo.
Verdict
iubenda wins for EU/global multi-jurisdiction sites valuing security and accessibility certifications. Termly wins for US businesses that need the most thorough state-law coverage and the latest IAB TCF 2.3 (confirmed on Pro+). Both are Google-certified CMPs and both cover the major global regulations. The certification difference (ISO 27001 vs IAPP Silver vs BBB) is meaningful for enterprise procurement but not for most SMBs choosing between these tools.
iubenda vs Termly: Pricing Compared
iubenda is cheaper to start ($5.99/mo per site annual) than Termly's $10/mo per site annual. But both price per site and gate essential features, so costs compound for every additional domain and with each upgrade.
iubenda Pricing
Plans are per site, per month billed annually (iubenda.com/en/pricing):
| Plan | Annual (per site) | Monthly (per site) | Pageview cap | Key limits |
|---|---|---|---|---|
| Free | $0 | $0 | Under 1,000 | Basic clauses only, no styling, scan every 6 months, iubenda branding |
| Essentials | $5.99/mo | $6.99/mo | 25,000 | 1 language, monthly scans, no T&C, no geo-targeting, mild branding |
| Advanced | $24.99/mo | $27.99/mo | 50,000 | All languages, T&C included, geo-targeting, API access, mild branding on docs only |
| Ultimate | $99.99/mo | $119.99/mo | 150,000 | Full branding removal, hourly scans, Mobile SDK, consent recovery, ROPA, whistleblowing |
Additional costs on all paid plans:
- Pageview overage: $0.05 per 1,000 pageviews over your plan cap
- Forms proof of consent (non-cookie): $5/mo per 1,000 consents (add-on)
- Website Accessibility (WayWidget): separate pricing ($7/mo Lite, $60/mo Standard)
- 14-day money-back guarantee
All plans are per site. There is no multi-site dashboard or consolidated plan at self-serve pricing. A second domain requires a second subscription.
Termly Pricing
Plans are per website license, per month billed annually (termly.io/pricing):
| Plan | Annual (per site) | Monthly (per site) | Banner views/mo | Key limits |
|---|---|---|---|---|
| Free | $0 | $0 | 10,000 | 1 policy, no edits, quarterly scans, GDPR only, Termly watermark, 1 user |
| Starter | $10/mo | $14/mo | 50,000 | 2 policies, 10 edits, monthly scans, no IAB TCF, no multi-language, logo stays |
| Pro+ | $15/mo | $20/mo | Unlimited | All 10 generators, weekly scans, logo removal, IAB TCF 2.3, Advanced Consent Mode v2, multi-language, consent logs, subdomain scanning |
| Agency | Custom | Custom | Unlimited | Starts at 10 licenses; $9/mo per license at 10 (annual) |
- 30-day money-back guarantee
- DSAR form is available on ALL plans including Free
- Cookie auto-blocker on ALL plans including Free
- Phone support (Mon-Fri 9AM-1PM EST) on all plans
Which Is Cheaper?
For one low-traffic site, iubenda is cheaper. Essentials at $5.99/mo annual beats Termly's $10/mo Starter. A Capterra reviewer from March 2026 calls iubenda "the best and most cost-effective solution compared to its competitors" for a single-site use case.
For a $0 start, Termly wins. Its free tier gives you one full policy, a working cookie banner with auto-blocker, and DSAR form, with no time limit. iubenda's free plan caps at 1,000 pageviews per month, which renders it impractical for live sites.
For multiple sites, both get expensive. iubenda prices identically regardless of site complexity. A Software Advice reviewer (2026) noted the price is "the same" for a one-page site or a complex multi-page one. Termly stacks per-website licenses; three Pro+ licenses cost $45/mo annual. Neither offers multi-domain management at self-serve pricing. That is the most consistent complaint across both review bases.
For branding removal at the lowest cost, Termly wins: Pro+ removes the logo at $15/mo versus iubenda's $99.99/mo Ultimate. For geo-targeting at the lowest cost, Termly also wins: Pro+ at $15/mo versus iubenda Advanced at $24.99/mo.
For the highest scan frequency per dollar, Termly wins: weekly scans at Pro+ ($15/mo) versus iubenda's hourly scans at Ultimate ($99.99/mo). For maximum scan frequency at any price, iubenda wins: hourly is available only on iubenda Ultimate.
Pros and Cons of iubenda
iubenda's strongest advantages are clause library depth, genuine all-in-one suite breadth, and a lower entry price for a single site. Its main drawbacks are per-site cost that compounds, feature gating at entry tiers, and a real learning curve.
Pros:
- 2,400-plus lawyer-drafted clauses with in-house legal maintenance across 27 human-reviewed languages (no other tool in this price range matches the clause depth)
- Genuine all-in-one operational breadth on Ultimate: DSAR tool, whistleblowing management, Register of Processing Activities, consent database, and an accessibility widget (sold separately)
- Certified ad-tech stack on all paid plans: Google-certified CMP, IAB TCF support, Google Consent Mode v2, ISO 27001:2017, and WCAG AAA
- Cheaper entry for a single low-traffic site ($5.99/mo Essentials versus Termly's $10/mo Starter); a 2026 Capterra reviewer calls it "the best and most cost-effective solution compared to its competitors" for this use case
- Strong EU and GDPR pedigree (founded Italy 2011, ISO 27001 certified, trusted by Honda, Lamborghini, and UNICEF)
Cons:
- Per-site pricing compounds across domains; pageview overages ($0.05/1,000) and per-consent add-ons ($5/mo per 1,000 form consents) stack additional costs; "the price is the same whether it's a simple one page site or a complex multi page site" (Software Advice, 2026)
- Terms and Conditions generator requires the Advanced plan ($24.99/mo); full branding removal requires Ultimate ($99.99/mo); geo-targeting and all languages require Advanced
- Real learning curve: G2 top cons include Complexity, Difficult Navigation, and Learning Curve; GTM setup is documented as non-intuitive
- Documented Core Web Vitals impact from the consent script loading order (iubenda publishes mitigation guidance, but it is structural, not fully resolved); a Capterra reviewer attributed an SEO bottleneck directly to iubenda with "no actionable response" from support
- G2 and Capterra Customer Service scores are 4.5 and 4.6, and while that is above Termly's customer service score, support responsiveness remains a common complaint thread
If iubenda's per-site cost is the dealbreaker, see the best iubenda alternatives.
Pros and Cons of Termly
Termly's strongest advantages are the widest free-to-start document library, the simplest setup, and phone support. Its main drawbacks are Pro+ paywalling of most meaningful features and per-website licensing that compounds across multiple sites.
Pros:
- The widest free-to-start document library in the category: 10 attorney-crafted generators (including EULA, impressum, and return/refund) available across all plans; Starter gives 2 policies at $10/mo
- Genuinely fast, easy setup: Capterra Ease of Use 4.7; reviewer-reported times of five to thirty minutes; "the documentation is good too"
- Attorney-crafted, auto-updating policies that track regulatory changes across 30-plus laws and US states without manual re-generation
- Real ad-tech credentials: Google CMP Partner Gold, IAB TCF 2.3 (Pro+), Advanced Google Consent Mode v2 (Pro+), and IAPP Silver membership
- A permanent, functional free tier (one policy, 10,000 banner views, auto-blocker, DSAR form) with no time limit; phone support on all plans (Mon-Fri 9AM-1PM EST)
Cons:
- IAB TCF 2.3, consent logs, multi-language, custom banner styles, regional consent rules, and logo removal are all locked to Pro+ at $15/mo; a user who expected basic customization on Starter and found it behind Pro+ described it as frustrating ("$15 per month to customize the consent form")
- Per-website licensing makes multiple domains expensive: 3 Pro+ licenses = $45/mo annual; Agency pricing requires a custom quote; "Both generators have Pro plans... these plans are paid monthly" and costs multiply per site
- Thin free tier: 1 policy, 10,000 banner views, quarterly scans, GDPR-only coverage, Termly watermark, and no policy edits
- Cookie scanner "occasionally misses certain cookies or categorizes them incorrectly, requiring manual adjustments" (Capterra, January 2025, Moustafa A.)
- Edge-case banner consent-persistence issues on plan downgrade or script conflicts, and "confusion adding a second domain" noted in user reviews
For alternatives to Termly, see other Termly alternatives.
iubenda vs Termly: Which Should You Choose?
Termly scores 3.8/5 to iubenda's 3.6/5 on our methodology. Termly takes the overall by a small margin, primarily on ease of setup and a broader document type library. Choose iubenda for multilingual and EU/global sites needing deeper clause-based policies. Choose Termly for the fastest setup, the widest document library, and US-state-law breadth.
Choose iubenda if:
- You operate in multiple languages or across the EU, UK, or globally, and need policies in 27 human-reviewed languages
- You want clause-level, tailored policies for a SaaS product or agency with specific data-processing activities
- You want one vendor for documents, consent management, accessibility, DSAR handling, and operational compliance tools
- You run a single low-traffic site and want the cheapest credible entry into a compliant stack ($5.99/mo Essentials)
Choose Termly if:
- You want the fastest, simplest setup: a working cookie banner and policy live in under 30 minutes
- You need the widest set of free-to-start document types (EULA, impressum, return/refund, shipping) in one place
- You are a US business that needs the most thorough state-law breadth and IAB TCF 2.3 compliance
- You want a permanent $0 starting point for a small site, or you need phone support at any plan level
One segment nuance: for agencies that must white-label client compliance, iubenda's reseller and white-label program edges Termly. Our Layer-2 agency composite scores iubenda 3.5 versus Termly 3.4. Both clear the white-label threshold (a score of 3.0 or above on our decisive agency sub-factor). iubenda offers genuine white-label plus a Partner Directory and up to 50% partner discounts. Termly's Agency plan offers custom marketing materials and per-license reseller pricing but no true per-client sub-accounts. For white-label agency work, iubenda is the better pick.
Is There a Better Alternative for Multiple Sites?
Both iubenda and Termly charge per site and gate essential features at upper tiers. iubenda stacks per-site subscriptions, pageview overages, and per-consent add-ons. Termly stacks per-website licenses or sends you to a custom Agency quote. Neither offers multi-domain management at self-serve pricing. That is the most consistent complaint across both review bases.
If you manage more than one or two sites and want flat pricing with every feature included, Consently takes a different approach. Consently's Basic plan covers 1 domain and 100,000 pageviews/month at $99/yr ($8.25/mo). Premium covers 5 domains and 1,000,000 pageviews/month at $199/yr ($16.50/mo). Enterprise covers 10 domains and 3,000,000 pageviews/month at $499/yr ($41.50/mo). Every plan includes IAB TCF support, Google Consent Mode v2, weekly scans, geo-based regional consent, three policy generators, and live chat. No feature gating.
Consently scores 3.7/5 on the same methodology we used for iubenda and Termly. That score is honest. Consently launched October 2025 and does not have iubenda's attorney-curated 2,400-clause library or Termly's 10-generator breadth. It has no 15-year brand track record or true white-label client sub-accounts. Agencies that must white-label should prefer iubenda. Consently offsets those gaps with flat multi-domain economics for teams covering several domains without a per-site bill.
We score every platform by the same rubric. Read how we score every platform for the full methodology. If neither iubenda nor Termly fits your multi-site budget, Start free and see flat Consently pricing at consently.net/pricing.
FAQs
Is iubenda or Termly cheaper?
iubenda is cheaper to start: Essentials is $5.99/mo per site (annual) versus Termly's $10/mo per site annual (Starter). For a $0 entry, Termly's permanent free tier wins (one policy, 10,000 banner views, no time limit). For multiple sites, both charge per site and costs compound on either platform.
What is the difference between iubenda and Termly?
iubenda builds policies from a 2,400-plus-clause library and bundles consent management, accessibility tools, and operational compliance modules into one suite. Termly offers 10 template-based, attorney-crafted document generators plus a cookie CMP and is simpler to set up. iubenda suits multilingual and EU/global sites needing clause-level depth. Termly suits fast US small-business setup with the widest document type library.
Is iubenda or Termly better for a single small site?
For one low-traffic site, iubenda is cheaper to start ($5.99/mo Essentials versus Termly's $10/mo Starter). Termly's permanent free tier wins if you need a $0 start: one policy, 10,000 banner views, no time limit. The catch: quarterly scans only, GDPR coverage only, and a Termly watermark you cannot remove. iubenda's free plan caps at 1,000 pageviews per month, which is impractical for most live sites.
Is iubenda better than Termly for multiple languages?
Yes, for document languages. iubenda supports 27 human-reviewed document languages on the Advanced plan ($24.99/mo). Termly offers 13 banner languages with browser auto-detection on Pro+ ($15/mo). iubenda's broader, human-reviewed coverage makes it the stronger multilingual option. Multi-language is locked behind a paid tier on both platforms, though Termly's entry price for it is lower.
Which is better for agencies or multiple websites?
Both charge per site and neither offers flat multi-domain management at self-serve pricing. For white-label client work, iubenda edges Termly. Our Layer-2 agency composite scores iubenda 3.5 versus Termly 3.4. iubenda's Partner Directory and up to 50% reseller discount constitute a genuine white-label program. For teams that need several domains covered with every feature included, a flat multi-domain platform such as Consently (5 domains for $199/yr) is worth comparing. You can also compare them directly in Consently vs iubenda.
Is Termly legit?
Yes. Termly is used by 2 million-plus businesses across 150-plus countries. It is a Google Certified CMP Partner (Gold tier), an IAPP Silver Member, and BBB A+ accredited. Its Trustpilot rating is 4.6/5 across 573 reviews. Its policies are a compliance aid, not a substitute for legal advice for your specific situation.
Are there alternatives to iubenda and Termly?
Beyond iubenda and Termly, Consently is the strongest alternative for multi-site owners that need flat, all-features-included pricing (5 domains for $199/yr). Other options include CookieYes (free tier, broad SMB appeal), Cookiebot (automated scanning, strong language support), and Osano (US-focused, mid-market). Our best consent management platforms guide covers all of them with ranked comparisons.
