Consently and iubenda both handle cookie consent and privacy compliance. They are aimed at overlapping audiences, but built on fundamentally different economic models. iubenda charges per site, per month, with features gated across three tiers and an overage meter running on pageviews. Consently charges a flat annual fee for a bundle of domains, with every feature on every plan. That difference matters far more than any individual feature gap when you run more than one website.
We scored both platforms on the same seven-dimension rubric. Consently earns 3.7 out of 5; iubenda earns 3.6 out of 5. The scores are close. The buyer fit is not.
Our Scorecard: Consently 3.7 vs iubenda 3.6
Here is how each platform scores across the seven weighted dimensions, then where the two diverge.
| Dimension (weight) | Consently | iubenda |
|---|---|---|
| Compliance and framework coverage (25%) | 3.5/5 | 4.5/5 |
| Cookie scanning and auto-blocking (20%) | 3.0/5 | 3.5/5 |
| Banner and consent experience (15%) | 4.0/5 | 4.0/5 |
| Ease of setup and integrations (15%) | 4.0/5 | 3.0/5 |
| Pricing and value (15%) | 4.5/5 | 2.5/5 |
| Performance and reliability (5%) | 3.5/5 | 3.5/5 |
| Support and reputation (5%) | 3.0/5 | 4.0/5 |
| Overall | 3.7/5 | 3.6/5 |
Consently wins on pricing and value (4.5 vs 2.5) and ease of setup (4.0 vs 3.0). iubenda wins on compliance and certifications (4.5 vs 3.5) and support reputation (4.0 vs 3.0). The two tie on banner experience and performance.
How we score: we rate every consent platform across seven weighted dimensions, using the live pricing page, hands-on use, certification records, and verified user reviews. See our full methodology for the rubric behind each score.
Disclosure: this comparison is published by the Consently team. Consently competes with iubenda. We researched iubenda independently and scored both platforms with the same methodology we apply to every review here.
Consently vs iubenda: Side-by-Side Summary
The full feature and pricing grid is below; the row-level detail follows in each section.
| Consently | iubenda | |
|---|---|---|
| Our score | 3.7/5 | 3.6/5 |
| Pricing model | Flat annual per domain bundle | Per site, per month |
| Starting price | $99/yr (1 domain, all features) | $5.99/mo per site ($71.88/yr) |
| 5-site cost | $199/yr (Premium) | ~$1,499/yr (Advanced tier) |
| Feature gating | None (all features every plan) | Heavy (Terms, geo-targeting, API, branding removal, mobile SDK gated by tier) |
| Pageview overages | None (banner keeps running) | $0.05 per 1,000 over monthly cap |
| Policy generators | 3 (cookie, privacy, T&C) | 3 (cookie, privacy, T&C) |
| Policy clause library | Template-based | 2,400+ lawyer-drafted clauses (100+ T&C) |
| Banner languages | 35 | 9 (cookie-solution page); 27 (documents) |
| Google CMP Partner | Pending | Gold (highest tier, June 2026) |
| IAB TCF | Supported | TCF 2.2, 800+ ad partners |
| Agency white-label | Not available (no client dashboards) | Full white-label + reseller program |
| Scanner | Weekly + on-demand | Monthly (Essentials/Advanced), hourly (Ultimate) |
| Setup complexity | One-line script, low friction | Learning curve noted across G2/Reddit |
| Track record | Launched October 2025 | 15 years, 150K customers |
| Live chat | All plans | Ticket-based; inconsistency reported on Capterra |
| G2 / Capterra | AppSumo 4.0/27 only | G2 4.5/44, Capterra 4.7/190 |
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Pricing: The Math That Changes Everything
iubenda prices every site as its own subscription. One site at Advanced costs $24.99 per month, or $299.88 per year. Five sites at Advanced cost $1,499.40 per year. iubenda's own help documentation states that "one iubenda plan covers only one domain," and that two domains require two separate subscriptions.
Consently's Premium plan covers five domains for $199 per year. That is an 87% cost reduction for a five-site portfolio at equivalent feature levels. See Consently pricing in full for every plan's domain and pageview limits.
The comparison at each site count:
| Sites | Consently | iubenda Advanced | iubenda Essentials |
|---|---|---|---|
| 1 | $99/yr | $299.88/yr | $71.88/yr |
| 5 | $199/yr | $1,499.40/yr | $359.40/yr |
| 10 | $499/yr | $2,998.80/yr | $718.80/yr |
At one site and the lowest iubenda tier (Essentials at $5.99/mo = $71.88/yr), iubenda is cheaper than Consently Basic. That is the only scenario where iubenda wins on price. The Essentials tier excludes Terms and Conditions, all languages except one, geo-targeting, and API integration.
iubenda's overage meter adds another variable. Each plan includes a monthly pageview cap: 25,000 for Essentials, 50,000 for Advanced, 150,000 for Ultimate. Traffic past the cap bills at $0.05 per 1,000 pageviews. A 100,000-pageview spike on an Advanced plan adds $2.50 in overages that month. Proof-of-consent records and newsletter opt-in consent add $5 per month per 1,000 consents as separate add-ons. Consently's banner keeps running when the pageview limit is approached, with no auto-charge.
Read the full iubenda review for the per-dimension breakdown, and our Consently review for the scored self-assessment.
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Feature Comparison: What Each Plan Actually Includes
iubenda gates its features heavily across tiers. Consently does not gate features at all.
Banner and Consent Management
Both platforms deliver a customizable cookie banner with prior blocking, auto-blocking, and a preference center. Both support Google Consent Mode v2.
iubenda's Advanced tier (the "Most Popular") keeps mild branding on the banner. Full branding removal requires the Ultimate tier at $99.99 per site per month. On Consently, all plans include own-branded banners.
Consently supports 35 banner languages. iubenda's cookie solution page lists nine banner languages: Danish, German, Spanish, French, Italian, Dutch, Portuguese BR, Portuguese PT, and English. Its document generator covers 27 languages.
Policy Generation
Both include cookie policy, privacy policy, and terms and conditions generators.
iubenda's policy generator is built on 2,400+ lawyer-drafted clauses (100+ for terms), maintained by an in-house legal team that updates clauses as laws change. That is a genuine legal-credibility advantage. When a regulation is updated, iubenda's team revises the clause library and users refresh in one click. Consently generates policies from templates, without a lawyer network behind them.
iubenda covers 27 languages and six jurisdictions (EU GDPR, ePrivacy, UK GDPR, US Privacy Laws, FADP, LGPD). Consently covers 10+ policy languages.
On the Essentials tier, iubenda's Terms and Conditions generator is not included. It requires Advanced or above. Consently includes Terms and Conditions on every plan.
Cookie Scanning
Both platforms scan for cookies, trackers, scripts, and iframes.
iubenda runs monthly scans on Essentials and Advanced, and hourly scans on Ultimate. Consently runs weekly scheduled scans and on-demand manual scans on all plans.
Capterra reviewers flagged iubenda's scanner for "false positives in compliance detection" (recent reviews, 2026). Consently's scanner was revamped during development and detects cookies, trackers, scripts, and iframes, though it is newer and has a shorter real-world track record.
API and Advanced Integrations
iubenda's API integration requires the Ultimate tier ($99.99 per site per month). It is not available on Essentials or Advanced. Consently lists API access on all plans.
Both support Google Tag Manager and WordPress.
Agency and Multi-Client Use
iubenda runs a dedicated agency partner program. It includes white-label banners, a reseller margin model, and referral commissions. Partners get up to 50% discount and a Certification Program listing in a Partner Directory. Agencies set their own price; iubenda keeps the solutions updated.
Consently's Premium and Enterprise plans cover five and ten domains from one dashboard, which works for agencies managing client sites. There are no client sub-accounts or client-facing dashboards yet. The economics are attractive: five client sites for $199 per year means a per-client cost of $39.80 per year before any markup.
iubenda's white-label depth and formal partner program are a real advantage for agencies that want certification credibility and reseller margins. Consently's advantage is the flat per-domain cost for agencies that prioritize margin over white-label.
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Compliance and Certifications: Where iubenda Leads
iubenda now holds Google Gold CMP Partner certification, the highest tier of Google's CMP Partner program, achieved in June 2026. That means direct integration with Google Ads, Google Analytics, and Google Tag Manager for consent signals. It also signals the strictest technical implementation of Google Consent Mode among Google-reviewed CMPs. iubenda also holds IAB TCF 2.2 certification with 800+ ad partners, WCAG Level AAA alignment, and ISO 27001:2017.
Consently is certified for Google Additional Consent (AC v2) and supports Google Consent Mode v2 and IAB TCF. Its full Google CMP Partner listing is pending approval. For GDPR and CCPA compliance workflows, both platforms meet the functional requirements. For publishers running programmatic advertising at scale, iubenda's Gold CMP and IAB TCF 2.2 standing with 800+ partners is a stronger certification baseline.
iubenda is also Google-certified for app compliance, with a mobile SDK on the Ultimate tier. Consently does not have a native mobile SDK.
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Setup and Ease of Use: Where Consently Leads
Consently's installation is one line of JavaScript in the site header. The scanner runs automatically on setup. The brief framing is accurate: add a website, install the script, scan, publish.
iubenda's setup is more complex. A G2 reviewer in April 2026 called the WordPress integration confusing, citing "various places where you have to insert codes" as a pain point. The same reviewer flagged inconsistent feature names between the plugin and the dashboard. A Reddit thread from the past year called iubenda's guides "scattered" as well. iubenda does offer 27 languages in its documents and tutorials for most platforms, which helps international sites. Still, the initial configuration has more steps than Consently's.
Both platforms run from a dashboard. iubenda's dashboard has accumulated features over 15 years, which contributes to the navigation complexity G2 reviewers note. Consently's dashboard is newer and built for a simpler feature set.
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Support: Different Models
Consently offers live chat on all plans, including Basic. Premium and Enterprise add priority support.
iubenda offers dedicated support on paid plans. Capterra reviewers in February 2026 reported that "support is practically non-existent," with emails that often went unanswered. Positive G2 reviewers in the same period (February and March 2026) instead found support "responsive" during setup. The split suggests support quality at iubenda varies. For agencies in urgent compliance situations, the inconsistency is a real risk.
iubenda's agency certification program gives partners onboarding calls and phone support, which addresses the gap for higher-tier partners.
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Track Record and Social Proof
iubenda launched in 2011. It has 150,000+ customers and 400,000+ sites supported. Its enterprise logos include Honda, Lamborghini, Siemens, Sony Music, UNICEF, and WWF, and its review scores are high (G2 4.5/44, Capterra 4.7/190). Its 15-year history and legal-team backing are genuine trust signals.
Consently launched in October 2025. Its review base is primarily from the AppSumo launch (4.0 across 27 reviews). It does not have the enterprise track record or legal credibility of iubenda. For buyers who need a proven, audited tool with years of live use, iubenda's depth matters.
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Who Each Platform Fits
These are not close calls at the buying decision level. The scores are close; the use cases are different.
Choose iubenda if:
iubenda fits buyers who value legal credibility and certifications over flat pricing.
- You run one or two sites and want the most legally credible all-in-one suite available.
- You need lawyer-drafted, lawyer-maintained policy documents across 27 languages.
- You are a publisher running programmatic advertising and need Google Gold CMP + IAB TCF 2.2 certification with 800+ ad partners.
- You run an agency and want a white-label reseller program with up to 50% discount and a Partner Directory listing.
- Your enterprise requires ISO 27001:2017 or WCAG Level AAA, and a 15-year track record matters for procurement.
Choose Consently if:
Consently fits multi-site operators and agencies who want every feature on a flat, predictable plan.
- You run three or more sites and the per-site billing model makes iubenda's cost prohibitive.
- You are an agency covering multiple client sites and want a flat cost per domain rather than a per-site subscription.
- You want every feature (Terms, geo-targeting, all languages, API access) on the cheapest plan without paying for a higher tier.
- You want predictable costs with no pageview overages and no consent add-ons.
- You are starting out and want a 14-day trial with no credit card required.
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Feature-by-Feature Breakdown
Cookie Banner and Consent
Both platforms cover the core banner and consent capabilities; the differences are in language count, branding, and geo-targeting.
| Feature | Consently | iubenda |
|---|---|---|
| Cookie banner | All plans | All plans (Essentials+) |
| Prior blocking | All plans | All plans |
| Auto-blocking (scripts, iframes) | All plans | All plans |
| Preference center | All plans | All plans |
| Banner language count | 35 | 9 (banner); 27 (documents) |
| Own branding on banner | All plans | Ultimate only (Essentials/Advanced = mild branding) |
| Geo-targeting | All plans | Advanced and Ultimate only |
| Consent records / logs | All plans | All plans |
| Consent log export | All plans | All plans (with add-on cost for proof-of-consent) |
| Google Consent Mode v2 | All plans | All plans |
Policy Generation
Both generate the three core documents, but iubenda gates Terms and backs its clauses with a legal team.
| Feature | Consently | iubenda |
|---|---|---|
| Cookie policy generator | All plans | All plans |
| Privacy policy generator | All plans | All plans |
| Terms and conditions generator | All plans | Advanced and Ultimate only |
| Policy clause library | Template-based | 2,400+ lawyer-drafted clauses (100+ T&C) |
| Auto-update when laws change | Regeneration available | Lawyer team updates clauses automatically |
| Languages (policy docs) | 10+ | 27 |
| Jurisdictions | GDPR, CCPA, PIPEDA, LGPD, more | EU GDPR, ePrivacy, UK GDPR, US Laws, FADP, LGPD |
Technical and Integrations
Consently includes API access and weekly scans on every plan; iubenda reserves both for its Ultimate tier.
| Feature | Consently | iubenda |
|---|---|---|
| One-line script setup | All plans | All plans |
| Google Tag Manager | All plans | All plans |
| WordPress plugin | All plans | All plans |
| Shopify integration | All plans | All plans |
| API access | All plans (listed) | Ultimate only |
| Mobile SDK | Not available | Ultimate only |
| Hourly scans | All plans (weekly) | Ultimate only |
| Weekly scans | All plans | Not available on Essentials/Advanced |
Certifications and Compliance
iubenda holds the deeper certification stack, including its new Google Gold CMP Partner status.
| Feature | Consently | iubenda |
|---|---|---|
| Google CMP Partner | Pending | Gold (highest tier, June 2026) |
| Google AC v2 | Certified | Included in Gold certification |
| IAB TCF | Supported | TCF 2.2, 800+ ad partners |
| ISO 27001 | Not stated | ISO 27001:2017 |
| WCAG compliance | WCAG 2.2 AA (banner) | WCAG Level AAA |
| Data hosting | EU, Frankfurt | EU-hosted |
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Pricing at 1, 5, and 10 Sites
The flat-versus-per-site gap is clearest in a side-by-side annual cost table across site counts.
| Sites | Consently | iubenda Essentials | iubenda Advanced | iubenda Ultimate |
|---|---|---|---|---|
| 1 | $99/yr | $71.88/yr | $299.88/yr | $1,199.88/yr |
| 5 | $199/yr | $359.40/yr | $1,499.40/yr | $5,999.40/yr |
| 10 | $499/yr | $718.80/yr | $2,998.80/yr | $11,998.80/yr |
Notes: iubenda prices are per-site annual billing ($5.99, $24.99, $99.99 per site per month billed annually). These do not include pageview overages or consent add-ons, which are billed on top. Consently prices are per annual plan, all features included, no overages.
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What iubenda Does That Consently Does Not
These are honest concessions, not caveats.
- Lawyer-maintained policy library. 2,400+ clauses updated by an in-house legal team when regulations change. Consently does not have a lawyer network.
- Google Gold CMP Partner status. The highest tier of Google's CMP certification. Consently's full Google CMP Partner listing is still pending.
- IAB TCF 2.2 with 800+ ad partners. iubenda's ad-tech consent infrastructure is deeper for programmatic publishers.
- Agency white-label and reseller program. Up to 50% partner discount, white-label client touchpoints, referral commission, and iubenda Certification. Consently has no equivalent partner program or client-facing white-label.
- Track record. 15 years, 150K customers, 400K+ sites, enterprise logos. Consently launched October 2025.
- Accessibility widget. iubenda offers a separate WCAG-Level-AAA accessibility product. Consently does not.
- Mobile SDK. Ultimate tier includes a native mobile SDK for apps. Consently does not have one.
- Document breadth. 27-language policies, six jurisdiction hubs. Consently covers 10+ policy languages.
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What Consently Does That iubenda Does Not
These are the structural advantages that make Consently the better fit for multi-site operators.
- Flat multi-domain pricing. Five domains for $199 per year. iubenda's five-site cost at Advanced is $1,499 per year.
- No feature gating. Terms and Conditions, geo-targeting, API access, and all banner features are included on the $99 Basic plan.
- No pageview overages. Consently's banner keeps running as you approach the capacity limit, with no auto-charge for traffic spikes.
- Weekly scans on all plans. iubenda's Essentials and Advanced tiers run monthly scans.
- 35 banner languages. Consently's banner localizes into 35 languages versus nine for iubenda's cookie solution.
- Simpler setup. One-line script, lower configuration burden.
- Live chat on all plans. iubenda's live chat access is not confirmed for entry tiers; Capterra reviews flag support inconsistency.
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FAQs
Is Consently cheaper than iubenda?
It depends on how many sites you run. For a single site, iubenda's Essentials plan ($71.88 per year) costs less than Consently Basic ($99 per year). For five or more sites, Consently is significantly cheaper: $199 per year versus $1,499 per year on iubenda's Advanced tier. The gap widens with every additional domain.
Does iubenda support multiple domains on one plan?
No. iubenda's documentation is explicit: "one iubenda plan covers only one domain." Each additional site requires its own subscription. Subdomains of the same root domain are covered, but distinct domains are not.
Is Consently GDPR compliant?
Consently supports GDPR opt-in consent workflows, cookie auto-blocking, consent logs, and privacy and cookie policy generation. It is certified for Google Additional Consent (AC v2) and supports Google Consent Mode v2 and IAB TCF. Its full Google CMP Partner listing is pending approval. For most GDPR use cases, both platforms meet the core requirements.
Is iubenda a Google-certified CMP?
Yes. iubenda is now a Google Gold CMP Partner, the highest tier of Google's CMP Partner program, achieved in June 2026. It supports Google Consent Mode v2 on all plans and IAB TCF 2.2 with 800+ ad partners.
Which platform is better for agencies?
It depends on what agencies need. iubenda's agency program offers white-label banners, reseller margins, up to 50% partner discount, and a Certification Program. Consently's Premium plan covers five client domains for $199 per year with no client dashboards. Agencies that prioritize white-label credibility and a formal partner program will find iubenda's offering stronger. Agencies that prioritize flat per-domain cost and simple management will find Consently more economical.
Does iubenda include Terms and Conditions on the cheapest plan?
No. iubenda's Essentials plan ($5.99 per month per site) does not include Terms and Conditions. The Terms generator requires Advanced or Ultimate. Consently includes a Terms and Conditions generator on all plans.
Can I remove iubenda branding from the cookie banner?
Only on the Ultimate tier ($99.99 per site per month). Essentials and Advanced show "mild" iubenda branding. Consently's banners carry your own branding on all plans.
How do iubenda's pageview overages work?
Each iubenda plan includes a monthly pageview cap: 25,000 on Essentials, 50,000 on Advanced, 150,000 on Ultimate. Traffic over the cap is billed at $0.05 per 1,000 extra pageviews. Proof-of-consent records and newsletter opt-in consent add $5 per month per 1,000 consents as separate add-ons. Consently does not bill for overages.
Which platform has better reviews?
iubenda has more reviews: G2 4.5 out of 5 across 44 reviews and Capterra 4.7 out of 5 across 190 reviews. Consently is newer (launched October 2025) and has an AppSumo rating of 4.0 across 27 reviews. Neither platform has meaningful head-to-head review data.
What does our scoring show?
We score Consently 3.7 out of 5 and iubenda 3.6 out of 5 on the same seven-dimension rubric. Consently scores higher on pricing and value (4.5 vs 2.5) and ease of setup (4.0 vs 3.0). iubenda scores higher on compliance and framework coverage (4.5 vs 3.5) and support reputation (4.0 vs 3.0). The two tie on banner experience (4.0 each) and performance (3.5 each). The full scorecard appears near the top of this comparison.
Should I use Consently or iubenda for a single WordPress site?
It depends on what the site needs. For lawyer-drafted documents, Google Gold CMP certification, and a long track record, iubenda's Advanced plan ($299.88 per year) delivers more compliance credibility. If you want all features at the lowest price and do not need lawyer-maintained documents, Consently Basic ($99 per year) is the better value.
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Verdict
iubenda and Consently are both legitimate compliance platforms. The question is not which is better in the abstract. It is which fits the buyer's specific situation.
iubenda is the stronger choice in three cases. It wins for a single site that needs lawyer-grade legal documents. It wins for publishers who run programmatic advertising and need Google Gold CMP and IAB TCF 2.2 standing. It wins for agencies that want a formal white-label reseller program with certification credibility. Its 15-year track record and legal-team backing are advantages Consently cannot match today.
Consently is the stronger choice for three buyers. It fits anyone running three or more sites, any agency across multiple client domains, and any buyer who wants every feature without a tier upgrade. The flat pricing is the decisive structural advantage. Five sites cost $199 per year versus $1,499 per year on iubenda's mid-tier. That is not a marginal difference. Predictable, flat pricing and no overage billing also simplify the total cost of ownership in ways the plan comparison tables do not fully capture.
For most growing agencies and multi-site operators, Consently is the right default. For single-site buyers who value legal credibility above price, iubenda is worth the premium.
You can test Consently's full feature set on a 14-day free trial with no credit card at https://app.consently.net/.
For more context, see the full iubenda alternatives roundup and our best consent management platforms guide. If you want to understand what a consent management platform does before choosing between the two, that guide is the right starting point.
